A new company called “Gaze Fashion” at www.gazefashion.com have came out with some great looking Asian Style clothing. I was asked to shoot and direct a commercial for the company. We went scouting around west NJ today 9-10-11 and found some awesome places. I had a few ideas in mind on what I wanted to portray and the story I wanted to convey. I spent a few hours finding the music that would fit perfect to the story.
I saw this spot a year ago and I always kept a mental note to myself that I’m going to use this place one day for something. I think this story fits this location perfectly. Now it’s about planning it the pre-production properly so on the day we shoot, everything goes smoothly.