Corporate videos, once just used by wealthier companies for training employees, have evolved into an essential element for any business to grow. People today have become accustomed to receiving information in a flash, so waiting to schedule a meeting or tour of your business may be a deterrent to purchase your products or use your services. The idea of a virtual tour and firsthand look at your personnel and capabilities can make the difference between impressing a client and never even getting a chance to.
Saving a client from the hassle of having to free up time on their schedule to travel is just the beginning of the advantages of using a corporate video. Just having a corporate video on your website nowadays gives your company an immediate leg up in your industry, as some businesses haven’t caught on yet. The potential costs and time saved in training procedures and travel time is a huge advantage. However, corporate videos don’t just offer product promotions or an alternative to training anymore, businesses have begun to develop increasingly inventive ways of using them.
Bosses can now deliver powerful motivational speeches to employees to boost moral or can introduce new policies. The videos can address new safety or emergency procedures or help solve the problem of multiple-language communications. Orientations for new employees, to bring them up to speed, are very helpful and time-saving. Some companies have created training videos in the form of entertaining narratives for the viewer to follow. Other companies have transformed the tour of their facilities into a funny children’s story to get the message across and leave a lasting impression on the viewer.
This sense of creativity surrounding corporate videos has breathed new air into a seemingly undervalued asset. Although things like training, orientations, and product promotion have always been a significant part of corporate video’s appeal, new areas and uses are being discovered and applied with very successful results. A funny corporate comedy can unify a company and lighten the mood, leading to productive results.
Let’s face it, more people today go onto the internet and watch videos than go to the corner store and get a newspaper. Yes, most watch a silly cat video or something, but many seek advice, products, or services and making yours readily available for them to peruse can take your business to the next level.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.