Music videos are thought, by some, to have already experienced their heyday, but they’re actually undergoing a rebirth fueled by new channels blasted open by the internet. Yes, the old TRL glory days, when the industry was dominated by expensive productions, are over, but new directors are making their way and breaking new ground and some are doing so with their laptops right from their own bedrooms.
Since The Beatles’ Hard Day’s Night, one of the first ever made, music videos have presented a way for musical artists to express themselves on a different platform. They offer the opportunity to add a different dimension to their songs by illustrating them on a visual level. MTV was the first to see the value in music videos and debuted its first with the Buggles’ Video Killed the Radio Star. However, the original music network plays little music presently, having shifted programming to join the reality TV craze. This has led some to believe the art-form is dead or dying at the very least, but they are wrong.
The internet has created new ways to distribute music videos, with sites like YouTube and Vimeo providing an international audience for new artists to cheaply promote their videos to. Take one look at Justin Bieber, who was discovered on YouTube and has now become one of the most successful artists today.
This newfound creative freedom hasn’t led to all good things, though. You can go on YouTube and look through the endless, laughable amateur music videos that, sometimes, even then lead to a larger audience for the artist. Nonetheless, finding the right producer, with a working knowledge of new tools and technologies, will yield much more professional results and can still keep the costs low. You don’t need to spend Michael-and-Janet Jackson’s-Scream kind of money to produce a beautiful music video and reach a large audience anymore. The internet has dispelled the notion that the music video is dead and has exposed the truth; the video star is alive and well.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.