New technology hasn’t drastically changed the quality of high-end Hollywood productions because expensive production companies have always had access to the best quality tools. A high-end 35 mm camera is still widely preferred today, aesthetically, over the newer digital cameras. However, the corporate video world has experienced sweeping changes with the advancements of video technology.
Back in the day, corporate videos were produced on cheap equipment because the companies couldn’t afford to shoot on film. Now, the same camera technology, as well as post-production software, used on Hollywood films is available for use on corporate videos, leading to spectacular cinematic results. So, the question becomes which company is right for your company and the message you’re trying to send?
Production quality is, obviously, not something to be taken lightly, but it’s not the only factor to consider either. A company’s budget will play a large role in the video’s quality and effectiveness as well. A production crew must be paid daily, there may be equipment rentals, a casting process, location fees, and the general size, demand, and time of production will all alter the cost. It’s really up to the producer to determine where the money is spent, and that’s where the culture comes into it.
You want a production company that will show interest in what you do and in properly, and uniquely, representing your company. You don’t want to be just another client that they squeeze into some kind of template. You want someone that blends quality production with creative storytelling to send the message you want to send the way you want to send it. The culture of the production company needs to be a good fit for the message you’re trying to send.
The costs will always vary. It becomes a question of desire and need. Do you want a big production with actors and cranes or just a sit-down interview? You can achieve decent video production for relatively low costs, but you get what you pay for. Higher budgets can most certainly lead to higher quality results, but the most important thing is finding someone who uses all resources wisely to achieve a unique and effective result.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.