With more and more people expecting information in an instant nowadays, video has become the communication medium of choice. It embodies the “show don’t tell” philosophy and is the perfect fit for today’s audiences. Now, some trends have emerged to keep up with this new and heightened interest.
Advancements in production equipment have brought new levels of cinematic quality to smaller productions. For instance, aerial videography no longer requires the time and money to rent a helicopter or plane. Now, remote-controlled drones allow filmmakers to capture aerial footage easily, and can also get to places that large choppers and planes cannot. Also, the emergence of DSLR cameras has simplified things like achieving a shallow depth of field, which was once a difficult task.
Sliders, which are small tracks that attach to a tripod, simulate larger dolly or tracking shots with strikingly similar results. Innovations in camera stabilization technology and camera speeds has allowed emerging filmmakers to achieve Hollywood quality camera movements, hyper-lapse photography, and super slow-motion as well. The same goes for post-production tools, as issues like color correction and lighting can be dealt with in post, and these new tools can be applied to achieve high-quality results with, sometimes, even amateur-looking footage.
Another emerging trend in the field of video production is mobile video. Smart phones and tablets have quickly become the mode of choice for viewing. Faster wireless networks and more affordable data plans have resulted in more and more people watching video content on mobile devices. Mobile video ads are expected to become the top advertising format this year.
Video production is experiencing a growth spurt at the moment. As technologies in production, post-production, distribution, and exhibition progress, achieving high-quality results and reaching a lot of people is no longer impossible for the amateur filmmaker. Video production has become the go-to medium to receive information in an instant and, now more than ever, instantaneous access is what the world wants.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.