When KVibe Productions teamed up with musical artist CjP to produce his new music video, the result was incredibly rewarding on both ends. CjP came to us with the idea of creating something closer to a short film than a basic music video, and with the themes of forgiveness and understanding at its center.
The recording artist/songwriter/music producer grew up in a rough area on the south side of Jersey City. He wanted people to hear of his personal life experiences, so they’d know where he was coming from.
“Any child growing up in an urban environment, you have it rough,” says CjP. “It’s about being forgiving to those who you may have had bad interactions with.”
KVibe Productions and director Khoa Le wanted to enhance the material and bring a cinematic quality to it and, according to Le, “I think we achieved that.”
Cast and crew all agreed and recalled one particularly poignant moment in the video, when the neglectful mother rejected her son’s attempts at gaining her approval and pride.
“It just had such an emotion to it,” says the director.
That emotion permeated throughout the entire production. See it for yourself below.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.