Studies have shown that, while the current trend may lean towards short and quick, size doesn’t matter when it comes to determining why people share videos. The biggest factor with any project, whether it’s a corporate training video or a commercial production, is successfully eliciting a strong emotional response from the audience, and it doesn’t even need to be a positive one.
The most important aspect about the emotion evoked with your video is that it be strategically tied in with your marketing goals, whether it’s a corporate video or product video production. For instance, anxiety is a good feeling to strive to evoke if you’re a tax return company at tax time, while hilarity may be a better fit for a condom commercial.
Another factor in determining if your video gets shared is the content’s focus. Many videos concentrate on the organization or the product itself, but successful campaigns focus on the type of content the organization’s audience wants to see. The key is to cleverly integrate the brand into the video creative and strive to tell a real story with an ‘aha’ moment at the end that illuminates the company or product’s application and effectiveness.
People share videos simply because they want to introduce others to entertaining and valuable content. It’s your job to make your video appeal to your audience in that way. Shock, hilarity, and the subversion of expectations are all tools to help your video make a lasting impression and, when the audience cares…they share.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.