Electronic press kits aren’t a new concept, but they’re becoming more and more integral to the promotional process. Whether you’re a musician self-promoting a new album, an independent filmmaker trying to create buzz for your latest project, or you’re just trying to build awareness for your brand, we’ve entered the age of instantaneous information, and a press kit in a digital format is more appealing and appropriate than ever.
One of the most important factors to consider when designing an electronic press kit is the target audience. The target audience for an EPK is very different from the target audience for your talents, products, or services. These are not fans and buyers, but journalists who want facts. They want to know who you are, what you do, and what you have done.
In this day and age, with the overwhelming popularity of social media sites like Facebook and MySpace, you may think that all the necessary information for the kit can be found on these sites, and you’re probably right. However, a well-produced EPK brings all the various elements that you want to share and promote yourself with, into a clear and concise package. People don’t want to have to search through your life history to find a few simple facts.
A well-designed, concentrated, and effective electronic press kit can serve as a one-stop shop for all inquirers about you or your brand. Think about it, how many films have you seen after catching an interesting interview with a cast member? People will feel a stronger connection to the material if they learn a little about who is involved, why, and their creative choices that went into the project.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.