Whether you’re looking to create a TV commercial, a corporate video, or a feature film, they all have one thing in common: their need for a strong and engaging concept. If you neglect this stage early on, the fanciest equipment out there, being operated by a crew with all the production experience in the world, won’t be able to save you. Who cares how great your video looks when the story isn’t worth following?
It’s been getting easier and easier, as camera and editing technologies advance, for inexperienced production companies and cinematographers to achieve high-quality visuals in their film or video productions. Nowadays, what sets you apart is a well-defined concept. Then, and only then, does the aesthetic have an engaging narrative of a quality level that matches its visual prowess.
It’s more than just the creation of an immersive inciting incident, too. Even an attention-grabbing opening can quickly lose its luster if not developed properly. Aspects of the story’s delivery such as pace and rhythm, the peaks and valleys of intensity, can be addressed and strategically arranged in the concept development stage. Budget will also shape the story in some way. All these various elements can cause distractions later on and impede on production. If you take the time to consider these things early in the Concept Development stage, you can work more freely during production. You’ll be enhancing an already agreed-upon theme rather than scrambling to define one.
The process usually begins with a brainstorming session. This will help to get all possible ideas and directions for the project out onto the table to sort through. You’ll also need to consider your competition’s work, how your video will be viewed, and your target audience’s personality and current habits. This way, you can begin to establish the appropriate tone to connect with their values. Only after these considerations, can you confidently begin to formulate rich characters, engaging events, and a satisfying conclusion.
Today, especially in the corporate video world, there’s more value being placed on execution and equipment rather than on the creation of a clever concept. The old Lennon saying ”Life is what happens while you’re busy making other plans,” seems to still hold sway, but not for long. The truth is, in film and video production, an ineffective video is what happens when you don’t get busy making plans. No matter if you just have the first seeds of an idea that you want to grow, no shred of a concept at all, or anything in between, giving the concept development stage the attention and energy it deserves will only serve to create an environment of cultivation. An idea needs the proper nourishment and care in order for it to grow into an engaging story with substance…and one that will leave a memorable taste in the mouth.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, a feature film, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.