The world of video production seems to be changing by the second. The most cutting-edge technology will premiere, and promptly be rendered obsolete overnight. The content itself, especially in areas like corporate video and commercials, isn’t as limited in its creative possibilities as it once was. One thing that hasn’t changed in video production, though, is the desire to be inspired and to inspire others, and the need for a remedy when the well runs dry.
The cornerstone of any quality video production is a solid idea, which is usually birthed from an outside source that brings with it a feeling of energy or enthusiasm. There’s a saying that lightning never strikes the same place twice, so the trick is to be ready with an open bottle in hand to harness your inspiration whenever and wherever it lands. Everyone has their own ways of attempting to break out of their creative ruts, but it never hurts to learn a few more.
First off, inspiration is momentary in nature, fleeting, but fortunately there are more tools than ever to seize it. Smartphones, tablets, even most flip phones have a notepad tool; and if all else fails, you could always pull out the old notebook and pen and jot it down. They do still sell these things.
The real issue is not what bucket to use to catch the outpouring, but what you can do to unclog the pipes when the creative juices stop flowing. An old movie always helps, preferably one different in tone than the project your currently working on. That goes for books, music, or even people. Try just looking up from what you’re working on and out the window. The truth is, we are all creatures of habit who fall into some sort of routine. The key to being inspired is to experience things out of your ordinary. When we walk on the same path for too long, we stop looking around and taking in the terrain.
If you’re stuck in creative quicksand, check out KVibe Production’s Film & Music Video Reel below to be inspired…
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, a commercial production, or a feature film, KVibe offers the total package of multimedia services from development through distribution.