We’ve talked a lot about achieving a quality aesthetic, the importance of infusing emotion into video production, and the incredible new ways an effective video can drive business to your company. The external benefits are obvious, but now let’s talk about what a quality corporate video or commercial production can do for your company, from the inside.
When workers forget why they’re working…
Yes, a well-made corporate video or commercial should sum up who you are and what you do and should have some sort of emotional impact on the viewer, so that they remember you. However, believe it or not, some of these simple things can often become lost overtime, even on the company’s own staff.
Let’s face it, if you’ve done a good job of hiring the right people for the appropriate positions, then you shouldn’t have to micromanage their every move.
On the other hand, while out of sight, out of mind usually refers to remaining in the background as a strength, in this case, it takes on new meaning. If workers have no reason to mind the bigger picture for an extended period of time, they can lose sight of what they’re working towards.
Video can refocus and refresh…
People can become one-track minded, only aware of their own specific tasks. A well-produced video can re-focus workers and remind them of the greater good. You can reinvigorate their drive and get them to rally behind your company’s cause.
Another internal benefit of a quality video production is that colleagues can get to know each other in a different way, not just from the finished cut, but in the making of the piece as well. If you take the time to find a video production company whose attitude fits your company’s identity, the process should be fun for the crew and you.
And remind them of what the heck it’s all about…
Everyone needs to be reminded of why they get up in the morning and come to work everyday. A fun corporate video or commercial production, one still focused on the core values and driving motivational forces behind the company, can serve as a reminder for people of what the heck they’ve been working for all this time, and why it’s worth it.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, a feature film, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.