Here at KVibe Productions, we’ve talked a lot about corporate video production and the extraordinary new directions it’s been going. It’s easier than ever to achieve high-quality video production, which has led to an explosion of businesses taking their shot at making their own unique version of the corporate video.
Look, the old ways still play. Many say the talking head method doesn’t fly with today’s sophisticated audiences, but the truth is you can still get away with it if you’ve got the right talking head. Further, solid B-roll footage, if done correctly, will always affect the viewer, especially if your product or service has a naturally appealing visual quality.
A more modern approach being taken in corporate video production is to have that classic interview setup, but to mix it up a bit. You can let employees tell their funniest office stories complete with a reenactment, have them recollect their most memorable experiences with customers, or even all tell their own versions of the company story. This will bring viewers closer to your company without jamming shameless plugs down their throat.
You can create a day-in-the-life narrative following an employee. This can be done comically or with a more dramatic feel. Either way, it’s another method of helping people understand what kind of people your company’s made up of in an authentic, non-threatening way.
Another clever take on corporate video production being seen more and more these days is to start the story by going out to the nearest main street and asking random people how they’d go about solving the problem or issue that your product or service addresses. Then, it’s an easy shift to the more traditional portion in which your solution appears to be much easier or more convenient.
You can also apply the BlendTec technique by using your product or applying your service in a completely inappropriate manner. That blender company famously put electronic devices like iPhones in their blenders to show how efficient they are. Obviously, proceed with caution when taking this approach.
Another out-of-the-box method is to just throw some wacky questions out to your staff during interviews or testimonials. You’ll get some funny, on-the-spot reactions that any viewer will relate to. Again though, don’t just throw caution to the wind. Make sure the wacky questions are within reason.
The bottom line is, audiences have gotten more sophisticated. They’ve seen too many run-of-the-mill corporate videos to have any desire to sit through another. They want something different. They want something authentic. Some of the methods above may seem a little odd, but the one thing tying them together is that, if executed correctly, they should achieve that level of honesty that viewers are craving.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.