Modern viewers are craving the truth.
Social media, and the internet in general, are taking marketing to a level of transparency never seen before. The old days of shamelessly shoving product down people’s throats are gone. Now, audiences don’t have the patience for such obvious self-promotion. They’re hungering for the truth, and it’s up to you to have the guts to boldly serve it up to them on a platter.
Generally, this kind of thinking goes directly against the most basic marketing principles. In the past, you’d never want to show off your company’s imperfections, but now, showing your true colors to today’s audiences may be exactly what your video needs to catch their eye and keep you in mind.
Be Bold. Be Honest.
By taking risks and being bold with your messages, you can form a different kind of relationship with the audience. They’ll respect your audacity. Imperfections are what make us human, so by admitting them in your company, you’re actually forming a more intense and trusting relationship with the audience. They’ll start to see you as a person, and your company as a living organism, made up of real people who are constantly striving for real results.
One of the other advantages of telling the truth, other than it being easier to remember, is that it can actually make things more convenient in some cases. For instance, by inserting staff members into video productions as actors or presenters, you can project a level of authenticity to the viewer while making things that much simpler on the production crew.
Remember who you’re dealing with.
Today, an effective commercial or corporate video production differs, fundamentally, from traditional marketing techniques, which demanded you speak about your business, your marketing, always yourself. A corporate or commercial video is a success when the you is removed as much as possible from the equation. It’s about the audience. You must always remember that the viewer is a human being, and, if you do, they’ll feel the same way about you.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.