When it comes to any commercial or corporate video production, there are always some difficult decisions to be made. There will inevitably come a time when you must choose the lesser of two evils or the better of two positives. It’s in these moments that most of your hair, if you have any left, will fall out. This is also the time when the few helpful tips below may come in handy.One of the first critical considerations is tone. You always want to entertain, to inspire, while at the same time inform and educate. This is a delicate balance and if you tilt the scale just slightly the wrong way, it could take your video in unwanted directions. There’s a fine line between educational and boring to death, and between inspirational and sugarcoated.
You must find the right balance. A common misconception about corporate video or commercial production is that it’s unprofessional, or has a certain informality to it. The truth is, people of all ages, classes, and races are increasingly turning to video for information. The key is to blend the inspirational moments with an informative, tangible message, and to do so in a tone that fits the company.
Our advice: Lean towards inspirational, nine times out of ten. People always want to be inspired and, with video production, you have the opportunity to do that in a variety of ways, so why not take advantage?
Another difficult decision comes down to length. With commercial and corporate video production, there’s a genuine allure to keeping things short and sweet; it demonstrates a consideration for the busy schedules of audiences. However, the benefit of a longer story is that viewers can relate to and become immersed in the narrative. In the end, it comes down to what you do with the time you have.
On every video production, there will always be an endless list of options to weigh; tone and length are just the tip of the iceberg. However, with some aspects, there are no options or alternatives. Knowing the target audience and having a clearly defined goal for your corporate or commercial video production are essential to success, every single time. If you do those things, the rest will fall into place.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.