Video production of any kind is a sporadic and unpredictable art form, something like poetry in motion. There are always endless variables and questions throughout the entire process.When you’re working on a tight budget, all this becomes exponentially more challenging.
Everyone wants their corporate or commercial video to look the best it possibly can, but like in any other business, you get what you pay for.
Yes, respectable video production, in general, is easier than ever to achieve, but the true craftsmen know how to achieve a high level of quality and get real results within any budget.
Let’s go over what you can do to get the results you want for the money you got.
Know what you want and need before determining who can do it.
First of all, before anyone else is even involved, determine your needs. One of the most commonly made mistakes right from the start is that the client is indecisive about their goal and keeps shifting focus during production.
You must ask yourself what it is you’re ultimately trying to accomplish. Are you looking for a simple video production that passes on information to an already interested audience? Or are you trying to build your brand and raise awareness to a broader, larger group of people?
Whatever the answer, you must then factor in the resources available to you. This could mean access to certain locations or people, rough drafts of script ideas, relevant logos, etc. The point is, most video production companies want to end up with a solid product too. If you take the time to help them out, it will ultimately help you and your business out.
Don’t be a beggar. Be a chooser.
Any half-way decent, even semi-respectable video production company should have the basic concepts down pat. If there’s issues in these areas, you may be in more trouble than you know.
Elements like lighting, access to HD cameras and updated software equipment, at least some knowledge of pre-production concepts like storyboarding and screenwriting, some range in cinematography experience, and a wealth of post-production knowledge and experience are the givens.
However, all these basic production elements won’t necessarily result in an effective video. Especially when working on a tight budget, it’s crucial to find people that will go out of their way to get to the core of your company’s story and message. This doesn’t necessarily require more money, just hard work.
Things like equipment, coverage time, and the number of crew members may fluctuate along with budget requirements, but putting in the necessary to time to find and, therefore, be able to tell your story must always be the goal from the get go, regardless of budget.
Proper planning and organizing goes a long way.
Before the actual video production process is underway, you could’ve already lost money. That’s because the choices made in pre-production will go a long way toward determining how far the budget can be stretched, and in what kinds of clever ways.
We mentioned earlier that almost any video production company has some experience with storyboarding and screenwriting, but the extent of that experience can be a huge factor.
If you can collaborate or have them come up with a thoroughly designed storyboard and detailed shot list, the time saved later during production can be astounding. You’d be surprised how often we see professionals winging it during production.
This factors into appropriate scheduling too. The time and fluidity of production that solid planning in pre-production can achieve is remarkable. However, it can also open the doors to new creative decisions.
You need to know you’re going to end up with a coherent visual story before you can start experimenting, making new discoveries, and truly having fun on set.
Find people who paint with light, rather than just hit the ON switch.
Another thing to look for when operating on a tight budget is lighting artists, rather than simply technicians. The three-point lighting setup is one of those techniques any video production company should be well-versed in, but lighting can be so much more than serviceable.
True lighting artists understand how to paint with light, rather than just turn them on and make sure the exposure is okay. Something as simple as an edge, or rim light, around the subject can give a high-end feel to a shot for little extra cost.
The great news: You may not even need additional equipment at all to reap the benefits of some of these clever lighting effects. If using natural light, reflectors may even work. It’s more about taking the time to spot interesting visual possibilities with light, and knowing how to execute to achieve them.
No matter the budget, impact should be expected.
Most small businesses will only have so much in their budgets for video production, as well as limited resources at their disposal. However, even on a tight budget, a highly effective video is possible and hiring a video production company is still probably the best bet to get it done.
It will ultimately save time and money. They’ll be %100 focused on creating a quality and effective video, and you’ll probably see a much faster turn-around time because of it.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.