The world’s been getting closer and closer to becoming the global village that everyone’s been talking about for years now. Everything and everyone is more connected than ever before. This has led to, among other things, new connotations of the word share. Everything’s being altered to be made shareable, whether it’s office documents, spreadsheets, new project designs, images, videos, or even just useless commentary that, for some reason, someone thought might change the world.
Along with these newfound demands for shareable content of all kinds, new products and platforms have arisen to meet them. Most areas of almost every industry have begun to take advantage of these new communal tools.
Video production, it seems, is just scratching the surface of the possibilities of a true working community of artists, all collaborating on the same project, regardless of time or space.
Video production and collaboration go together like love and marriage, and they’re about to get even closer.
Video production is collaborative in its nature. The director needs the writer’s words. The director of photography collaborates with the director about his vision for the project and then must pass that on to execute and achieve it. The editor must then work with the results of the DP and cinematographers’ work, and so on.
Essentially, the film and video production process is more like a chain than a track. It can go a long way, but it’ll only get there effectively by linking together the contributions of many different people, rather than relying on the power of one individual.
Fortunately, steps have been taken and visions have been realized to make the video production community more…communal. The cloud is now hovering over video production, and it could change the entire climate of the art form in general.
It all started aimed squarely at consumers, but that’s changing.
Before getting into the cloud, though, let’s discuss its predecessors, if you can call them that. There have been video hosting communities, in which videos are stored in a central location on the internet, for a while now. We’ve seen the benefits and sweeping changes as a result of sites like YouTube.
Other sites, like Vine, allow for communal editing, but are aimed more at the consumer market than working professionals. They make it quick and easy to scrap together a cut of something with virtually no previous knowledge of video production.
However, there are no extras or special features. It’s a bare-minimum package, not suited for high-quality videos, but can be used by professionals and businesses at work events, conferences, or product launches to get a message out fast. You then have the option to reaffirm your point later with a well thought out, high-quality video production. The new cloud-based tools, though, are a whole different ball game.
The cloud is raining down new possibilities.
The idea of an external source providing the computing services and resources to produce professional-level work, across the web, to you and whomever, offers previously unforeseen advantages.
It’s not about being able to watch a video on demand, but the ability to create one, whenever and with whomever, wherever they may be, and for the result to still be high quality.
The possibilities of this type of community in video production, in particular, are astounding. For one, think of the kind of money video production companies commonly must spend on equipment that will inevitably be rendered obsolete not long after it’s bought.
With the cloud, you can use what you need when you need it and no more, which also means there’s no need for additional costs. Now, to be clear, there are some negatives to this kind of change. So, let’s go over some of the finer details and bring the cloud down to earth a bit.
Editing on the cloud can be a light breeze, but you are missing something.
First of all, the most glaring benefit, as video production continues to be made to be communal and workable in real time, can be found in the post-production phase. Editing on the cloud allows for shared project work in real time, which is incredibly helpful, but you do sacrifice some functionality.
These shared programs commonly have limits in terms of the size of the uploads possible and the number of transitional options, and they also lack features that make things a lot easier in post-production, especially for so many professional editors who have grown accustomed to them.
However, the opportunity to truly collaborate with anyone, anywhere, while a work is in progress, to store data in a central location, to keep your computer free, and to have quick and convenient channels with which to share work on social media, make the cloud seem truly heaven sent, regardless of the current necessary sacrifices.
The cloud is just a speck in the sky at the moment.
Let’s get real, the way technology rapidly progresses nowadays leads you to believe that, while the cloud currently doesn’t offer all the same capabilities as professional desktop software, it will soon.
The advantages aren’t just in the editing itself either. Rendering time will soon be cut drastically too, eliminating the huge amount of space it takes up on your own computer in the process.
The cloud has begun its descent over the video production process, but the industry is just partly cloudy at the moment. Soon enough, we’ll be looking at a completely overcast art form, where the cloud cover spreads across the entire landscape.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.