At this point, every company should have at least some idea of the potential value in adding a video to their company website. No matter the objective, a well-crafted video production could never hurt anything.That may come in the form of a quirky product commercial or a corporate video intended for more in-house use than public display. That could also come in the form of an explainer video.
An explainer video is an online video, typically short, intended to promote a better understanding of your products or services. A better understanding leads to better relationships, a heightened level of trust and, hopefully, conversions.
Now, let’s go over some of the most effective explainer video methods around, see why they work so well, and then figure out the best approach to crafting a successful explainer video for your company website.
The live action approach.
This is the first choice of many businesses, but like any of the explainer video types, it’s better suited for some companies and industries than others.
Real people and/or real-life scenarios can be highly effective, it just depends on who you’re talking to, and what you want to talk to them about.
For example, if your company sells a physical product, just simply showing it in action and displaying how it helps in everyday life may work. If your company performs a physical service, you may find that just demonstrating it being executed in real-time by real employees is the most effective approach.
The bottom line is, live action allows you to use real people, real-life events, and real experiences to make real connections with the audience. In video production, a human element will always help attract…you know, humans.
For an example of how effective a live action explainer video can be, check out Dollar Shave Club’s hilarious variation below:
Sometimes, animation is the best route.
For many businesses, a live action approach is never really in the cards. If your company doesn’t sell a physical product, perform a physical service, or have many actual people around, live action may not be a good way of explaining yourself.
In many cases like these, the logical choice is animation. It goes beyond necessity though. Animated explainer video production gives you the chance to be creative in ways that would simply be impossible in a live action format.
These types of videos are also much easier to adjust later on down the road if you want to update some information or make any additions. So, if your company sells intangible products like software or performs services strictly online, animation may show you the best results.
For a good example, check out music service Spotify’s animated explainer video, created to introduce American audiences to the company.
A whiteboard can simplify things.
You’ve seen these, and they’re actually a branch of the animation explainer video. This is when there’s a whiteboard background and an artist’s hand pops into frame and begins to draw on the board.
Obviously, one of the big reasons for its popularity is its low cost. They’re great for small to medium sized businesses who are testing the waters.
However, they’re better suited for businesses in certain industries. The simplicity of the production results in mostly quick, descriptive projects that waste no time and get right to the explaining.
The downside with the inherent simplicity of a whiteboard explainer video and its bare-bones nature is that it can be a challenge to craft something engaging and compelling enough to hold attention in such a format, being its more detailed-oriented.
Again, it depends on, among other things, your brand personality and the industry you’re in. Check out the example below to get a better idea of what we’re talking about.
Screencasts are another cost-effective choice.
Screencast explainer videos are simply screen captures from another digital screen, exhibiting how to use a certain software, navigate a website, use a program, or something of that nature.
Screencasts are a good way to give people a firsthand look at how something works. However, they’re also often longer than most other types of explainer videos, so the target audience is a major factor here, as it should always be.
Like with any video production project, think about who’s watching, first and foremost.
An explainer video, essentially, should introduce your company, explain what it is that you do, and ensure your target audience gains an understanding of why they need you.
As you now know, there’s an array of ways to approach the explainer video production process, and they’re all effective when used properly.
You just need to think about what you’re explaining and to whom, in order to use the right language and connect. Check out one of KVibe Productions’ recent live action projects below or visit Our Work page.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.