Around here, we talk a lot about how much an effective commercial or corporate video production can do for your business. Video is a universal language that any part of your target audience can understand.Whether it’s a training video, a quirky twist on a corporate project, or just a simple product commercial production, they all work, but that’s not what we’re talking about here.
Now, if you don’t have a company website, do yourself a favor and get one. For more on that, check out this blog from our sister SEO company, Climb The Search: Still Don’t Think You Need a Website? Read the Signs.
But let’s assume, for now, that you have a company website, and that you’ve done your part to get traffic to it. If you don’t have a video on your homepage, even if it’s just some kind of introduction, you could be losing a lot of that traffic.
A well-crafted, informative, immersive, or otherwise entertaining video could be the one thing those people are willing to sit through. And the one thing that could nudge them over into that converted customer territory.
Looks do matter.
Your company website homepage is more than likely the first impression that your target audience will get of you and your company. And you only have a few seconds before that hit bounces back into oblivion.
We talk a lot here at KVibe Productions about the importance of engaging content and how often people get carried away with the quality of the aesthetic. However, as with any first impression in life, looks matter here.
That first image is what will stick in the audience’s heads. It will become the foundation on which their entire opinion of you and your company is built on. That’s why a high-quality video production is a must and, fortunately, it’s easier than ever to achieve.
It’d be horrible to get people so close, to the point when they’ve decided to watch your video, only for them to shut it off as soon as they get a taste of the quality of production.
They’ll think that if you can’t even be competitive on that front, no matter what industry you’re in, then they can probably expect to get the same kind of low-quality effort and similarly shabby results if they work with you.
Be quick and concise with the basics.
It’s imperative to be quick to the main points. While you do need to think about hooking people through more subtle, clever methods, which we’ll talk more about later, you also need to clue them in on who you are and what you do, fairly fast.
Even the most hilarious or deeply emotional video risks viewers clicking off it if they become irritated with not knowing who the heck made it. They’ll be more inclined to get immersed and involved if you get the basic information out of the way right off the bat.
That basic information should also include why it is that your company is unique. While on the topic of being concise and up front with information, a website homepage video production should also be pretty up front and clear about its call to action.
You want the audience to not only feel compelled to act, but also be able to easily navigate to additional content pertaining to the action, like location or contact information.
For more on some of the ways you can get a call to action into your video production, check out our previous blog: How Your Next Video Production Can Turn Attention into Action.
It’s not all about looks and speed.
While looks have an increased significance in homepage video production, the same old rules about crafting a compelling story still apply.
Obviously, the central objectives are to introduce your mission, your products or services, possibly your staff, and often the company’s origin story. However, like with any video production, you want to put that all under the disguise of entertaining, engaging content.
That could mean coming up with a clever, comical take on the story of your company’s beginnings or by crafting a more emotional video demonstrating how your products or services genuinely help people.
No matter how you do it, you need to build a connection with the audience. That becomes even more difficult with a homepage video because they’re usually pretty short, but it still must be done.
You need to create some type of narrative. That doesn’t necessarily mean a huge, in-depth story. It’s about creating some type of situation pertaining to your company or message that the audience can relate to on a personal level.
Get with it, your competitors probably already have.
On top of all that, a company website homepage video is also SEO friendly, which means it can help boost your site up the rankings in online search results. Check out our sister company, Climb The Search for more on that.
So, whether you do it in house or find the right video production team to help you out, a high-quality homepage video that’s quick to the point, while also managing to leave a memorable taste in the audience’s mouthes, can be a priceless tool.
It’ll take some time, work, and clever thinking, but in this day and age, it’s worth it. If you somehow still don’t see that people are going online for all their needs and that they’re increasingly craving video as their preferred vessel to receive information, then you’re just not paying attention.
Check out one of KVibe Productions’ homepage video productions from a while back:
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.