Our concept development team here at KVibe Productions fully understands and appreciates the pre-production phase. It’s a long and arduous process, but a necessary one as well. The problem is, most clients simply don’t grasp how critical it is.
Often, clients don’t have much of an understanding of the entire filmmaking process, from concept development through all phases of post-production. Why should they? They’re not in the video production business, after all.
That’s why communication, though, is so important. Figuring out how to break down the video production process for clients so that they can see things as you do, and understand the solutions you come up with, is simply a lost art.
Far too often, the director operates as if he or she knows best, being a video production professional and all, and should make all the ultimate decisions. Then, the client can simply thank them later.
But when the client is ultimately making the final call, the director may find that he or she has wasted a lot of time crafting a concept that never had a chance of satisfying the client in the first place, and that a little communication would have gone a long way.
Facebook’s been at the top of the social media food chain for quite a while now. You know that something has successfully embedded itself in our culture when they make a movie about its creation.
While its reign isn’t being threatened at the moment, that doesn’t mean that what constitutes its success is not constantly changing and evolving. One of the more glaring alterations: the rise of native video on the site.
While native video has its benefits for users for many reasons, it also presents incredible advantages to marketers. Crafting Facebook video productions could very well be the next big chapter in online marketing.
So, let’s take a look at how the trend came about, what you can expect in the coming year, and why it could be so important to the entire online marketing world.
While video production has become a necessity for pretty much any company within any industry, the most effective ways to use it for particular business needs vary greatly.
That’s why concept development and pre-production are so important to the process. You need to figure out what your specific objectives are and who the target audience is, among other things.
Only after you factor in the specifics can you determine, exactly, how a video production will serve your company best and set about planning it. However, there is one type of video production that, if done well, can help any company grow.
That, of course, is the testimonial video. While some companies may get more out of a corporate explainer video than a product commercial and so on, a testimonial fits nearly any bill, as a company’s reputation is always of utmost importance.
Let’s face it. Who wouldn’t want to hear it from the horse’s mouth? So, let’s take a look at how a video testimonial could help your brand and the different ways to approach making one.
Planning a corporate event can be a fairly large investment. Some would argue that that’s why adding the extra costs of a video production is useless and a waste of budget.
That couldn’t be further from the truth. The amount of time and energy you spend organizing the event are precisely the same reasons that recording it is so important.
There are a variety of ways to use a video production for a corporate event. You could craft anything from an introduction or opener to a recap and review.
The point is, creating an event video is the only way to fully leverage the benefits of the event by giving it more life. More so, if you’ve ever visited the KVibe blog, then you’d know that at this point, video is no longer an option in business; it’s a necessity.
Hopefully, at this point, you’ve implemented some type of video production into your marketing strategy. Whether you make explainers about new products, in-house corporate videos, or use the medium in any other way, the point is, you already know what a tremendous marketing tool it is.
It’s also a tool that requires constant adjustments. Video is in a constant state of change as new technologies and, with them, new possibilities emerge every day.
One of those new possibilities, which comes in the way of Instagram’s hyperlapse app, deserves a closer look. It has the power to become an integral part of any company’s marketing methods and some brands have already begun using the tool in some very interesting ways.
So, let’s take a look at what hyperlapse is all about and why you need to start thinking of making it a part of your video marketing strategy.
The New Year always brings about that inkling in people to make fundamental changes in their life. How often they follow through with their resolutions is a different story, but, regardless, it’s the time of the year when people feel the need to adjust.
Maybe it’s just that feeling of things wrapping up that makes people want to wrap up all their bad habits and start anew. That instinct can serve you very well, however, when it comes to your video production strategy.
Like anything media related, the entire video production process is in a perpetual state of evolution. New tools and practices are discovered all the time, as are new ways that video can bring your company heightened levels of success.
So, it only makes sense that, no matter how you use video at the moment, your entire strategy needs to be reviewed and most likely altered fairly frequently, and New Years is the perfect time to do so.