In this day and age, presentations in the corporate atmosphere look far different than they used to. There is a variety of new tools available to enhance the effects, leading to seemingly endless supplemental possibilities.
Now, Powerpoint and other kinds of visual accompaniment like it have been around of course. Technology has played its part in business presentations for quite a while now, and that includes help coming in the way of video production.
However, with the explosion of sites like Instagram and Vine, and the overall increase in value of having a video for business purposes, its value has also risen in terms of presentation accompaniment.
There are more ways for a video to be the difference maker in your presentation than ever before. And we’re not just saying that because we’re a video production company.
So, let’s take a look at some of these new possibilities and see how a video production for presentation accompaniment can help you and your company stand out and leave an impression that truly lasts.
Demonstrate and explain.
First and foremost, the most obvious point of crafting a video production for a presentation is to demonstrate how a new product works or explain a new concept or process. A simple slideshow just doesn’t cut it anymore.
It’s no secret that any type of visual accompaniment, at its most basal level, has a natural appeal to the viewer’s sense of sight. Things like charts, models, and props have been useful tools to demo and explain products or processes for years.
And often, a video with this objective can be repurposed with a little work, as a product demo or explanation vehicle may be relevant to employees and current or potential customers alike.
In a presentation, an inspired video like this can create some genuine excitement about a new product, service, or idea; maintain audience attention; and raise brand awareness. Just keep it short and don’t let it become an infomercial.
A little music or an intriguing sound design, some inspired visuals, an overall quality aesthetic, it all but guarantees to draw more emotion out of viewers than someone standing there reciting lines.
Make the audience want to know your story.
Like with any corporate video production, the platform also presents a great opportunity to tell your company story or at least explain your brand personality or outlook.
A talking head and a slideshow are key factors and really do help, but they’re simply not enough. Using video allows you to be fun, hip, and upbeat with your message. Add some text and graphics, and it can be more concise than any other tool too.
What really sets videos apart, though, is their unique way of capturing the spirit of their subject. Remember, the entire art form began without sound, so it was essential to get the point across in a different way.
That’s what makes videos such effective tools for getting at the why of the message. The how and what may be better suited, at times, for other aspects of your presentation, but video is the perfect tool to use to display your company’s passion, your essence.
That same concept applies to getting at, not just the essence of your company or message, but the essence of a point being made in the speech. Sometimes, it’s simply easier to get people to grasp a certain part of a presentation by showing an illustration of it in video form.
Take advantage of the rise of mobile.
The next big thing in business presentations, in general, may be leveraging the stunning rise of mobile technology. Nowadays, everyone in the room for the presentation probably has a smartphone on them.
They can often be a distraction, but if done properly, you can get the devices to work in your favor as tools to help people actually focus even more.
Smartphones can be used to receive additional material, to vote or allow for audience polls, or for the audience to send questions or feedback to the presenter.
But we’re talking about video production, and these devices are powerful tools in this area as well. You can send the video you’ve just screened as part of your presentation to audience members so that they can check it out again if they want to.
On top of that, it’s a great way to make sharing the video easier, so you can build your social media presence up too. So, instead of politely asking everyone to put away their phones for the presentation, why not incorporate the devices into it?
Just tell a good story, above all.
The one issue with crafting a video production for presentation purposes is that, with everyone on the internet viewing videos all the time, it’s getting harder and harder to impress.
That’s why, like with any other story or piece of content, the central aim should be to use the video as a way to enhance and support the material. Figure out a clever way to do that, and you won’t need to pull a rabbit out of a hat to gain attention.
Additionally, it’s more feasible than ever to achieve a high-quality visual quality at affordable rates. Whether you want to use video to demo or explain a new product or concept, or craft a memorable company narrative, you can make it look good.
So, don’t go into your next presentation armed with only your index cards and a clicker for the slideshow, not in this day and age.
Take the time to design a video production to accompany your presentation, and you’ll put yourself in a much better position to be remembered, and that’s the whole point isn’t it?
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.