Hopefully, at this point, you’ve implemented some type of video production into your marketing strategy. Whether you make explainers about new products, in-house corporate videos, or use the medium in any other way, the point is, you already know what a tremendous marketing tool it is.
It’s also a tool that requires constant adjustments. Video is in a constant state of change as new technologies and, with them, new possibilities emerge every day.
One of those new possibilities, which comes in the way of Instagram’s hyperlapse app, deserves a closer look. It has the power to become an integral part of any company’s marketing methods and some brands have already begun using the tool in some very interesting ways.
So, let’s take a look at what hyperlapse is all about and why you need to start thinking of making it a part of your video marketing strategy.
Learn what separates hyperlapse from timelapse.
Hyperlapse cinematography is different than timelapse which, of course, has been around for a while. The difference: Hyperlapse allows for fluid movement, effortlessly.
Timelapse cinematography is usually achieved by using a tripod and staying still for a long period of time, like hours and hours. You’d need some type of motion control rig to accomplish a tracking shot.
The reason for this is that, without some type of stabilization in place, there’s a high risk for shakiness if the cinematographer tries even the slightest movement. But now, that’s all changed.
Hyperlapse’s stablization technology allows the same shots that used to be inherently shaky to become high-quality videos, and the possibilities that come with these new capabilities are endless.
Now, if you’re not using social media platforms like Facebook and Instagram as part of your video production plan, you should be.
For those that are, you’re probably familiar with the inherent stability issues that come with shooting the kinds of quick and quirky videos these audiences like. Hyperlapse allows you to retain a heightened level of quality when creating the kinds of short and light videos that commonly populate these sites.
Determine how and where hyperlapse can help most.
At first, it was all about messing with time and scale because of how hyperlapse works, but as time goes on, companies are starting to use the tool in more clever and innovative ways.
Like we said, the name of the game now is fun and short. This new technology has provided companies with brand new ways of creating that kind of content without having to sacrifice quality.
These kinds of video productions can be effective in a variety of ways for your business. For instance, they present a great way to show off a new product. You can create a quick video depicting a happy customer arriving home with your product and trying it out.
While there are many more ways to show off a product using hyperlapse, the app is also perfect for putting the viewer right, smack-dab in the middle of some kind of activity. For instance, Mercedes-Benz recently used the tool to put the viewer right behind the wheel for a wild ride in one of their cars.
Maybe you’d like to give your viewers a little taste of what it’s like behind the scenes at your company. Hyperlapse makes this kind of virtual tour fun and fast, again, the perfect combination for today’s audiences.
It’s also a great way to document the happenings at an industry conference or event. You can use hyperlapse to make company events look more exciting and energetic. That way, viewers may be more inclined to attend the next event and join in on the excitement.
There are a ton of other ways to use hyperlapse in your video marketing to increase your web presence. Showing how a product’s made, for instance, is another common concept. The bottom line: It has the power to make something intense and wild out of what could be an extremely boring subject.
Use hyperlapse for mobile viewers.
Think about it. Considering the way mobile technology has taken off and the vast amounts of people that prefer to now receive their content on these devices, short, fun, and concise should factor into your parameters for future video projects.
Mobile users think differently and want things differently too and, because there are so many of them, you need to think differently as well when it comes to video production in order to successfully appeal to these viewers.
That’s what makes hyperlapse so potentially effective with mobile audiences. The things that mobile viewers look for in their video and content are the same things that make hyperlapse so unique and innovative.
Up to hyperlapse speed yet?
It’s worth mentioning that, just because Instagram released the hyperlapse app, that doesn’t mean its usefulness is contained to that platform alone.
While videos can be shared on Instagram, hyperlapse is a stand-alone tool, with function and value beyond the social media platform. Really, it’s more of a universal photographic or cinematographic tool.
So, start familiarizing yourself with hyperlapse and what it can do, if you haven’t already. Online audiences are increasingly looking for video content that’s fast and fun yet still relevant or useful.
Hyperlapse is the perfect tool to use to ensure a video production satisfies all those preferences while still retaining a high level of quality. Its effectiveness comes down to understanding why and where it can help most, how to use it, and how to leverage its natural appeal to mobile viewers.
Just think of hyperlapse as a new addition to your storytelling toolbox, and use it wisely!
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.