Planning a corporate event can be a fairly large investment. Some would argue that that’s why adding the extra costs of a video production is useless and a waste of budget.
That couldn’t be further from the truth. The amount of time and energy you spend organizing the event are precisely the same reasons that recording it is so important.
There are a variety of ways to use a video production for a corporate event. You could craft anything from an introduction or opener to a recap and review.
The point is, creating an event video is the only way to fully leverage the benefits of the event by giving it more life. More so, if you’ve ever visited the KVibe blog, then you’d know that at this point, video is no longer an option in business; it’s a necessity.
Use video to craft an event teaser.
Right off the bat, you can cleverly design a video production to be displayed before the event begins. You can interview future speakers or event organizers, for example. Think of it like a movie trailer and try to build some anticipation for what’s to come.
A pre-event corporate video is a great way to show the audience why it will be worth attending and remaining for the event’s entirety. You can grab their attention and lock them down.
There are other ways to use video before the event takes place, but that all depends on the specifics of your industry, your company, and the event itself. The point is, you can use video as a way to create genuine anticipation for the event.
Once the event starts, the possibilities for video are endless.
As far as creating a video to run during the event itself, it may present the best way to reenergize your audience or to ensure you get their undivided attention when you need it most.
The big thing about designing a video production to play during the event: timing. You need to consider when it will be a good time to infuse the room with some new energy or determine the moments when you need to get the attendees’ full attention most.
If the event is something closer to an industry trade show, a video played at the right time and containing the right kind of content for the attendees is one of the best ways to draw people to your area.
The all-important post-event video.
Now, you may be comfortable with the number of people attending your event and, therefore, may not feel the need for a teaser video. You may also be so confident with your presentation or display that you believe a video will be too much to use during the event. That’s all fine and you may be right.
However, there’s no excuse for neglecting to design a video production for after your corporate event comes to a close. It’s a no-brainer and the best way to ensure attendees will remember you and your brand long after the event has come to a close.
Like mentioned earlier, businesses spend a lot of time and money to put these events together and to make sure their company is a part of them, so it’s borderline insane to neglect recording it in any way whatsoever.
At it’s simplest, a well-crafted video, post-event, is a great way to wrap up what was covered and to remind people what they need to remember.
It’s also the perfect way to connect with those people who just couldn’t make it. They can see what they missed and learn why they simply must figure out a way to attend the next one.
From there, use your old friend social media. Post it, email it, do whatever you can to get it out there. That way, no matter how many people actually attend the event, you have the power to pass on the content and create more interest about your brand down the line.
So the question is, in house or out?
So, now that you know that a corporate event video is a necessity, not an option, the question you’re probably asking yourself is, do you DIY or hire a video production company?
If you’re leaning towards the DIY approach, know this: you need to closely examine and analyze a lot of variables before just discarding the idea of hiring out for your video’s production.
For instance, it’s not just a camera you need to worry about, but lighting, sound, and the entire post-production process, and that’s far from everything.
Forget about equipment, what about the know-how? Although it’s gotten easier to achieve a quality aesthetic at reasonable costs, that doesn’t mean you’re born knowing how to do it.
Visual storytelling is truly a fine art. You can’t just step in and shoot the same way you would a family party and expect cinematic results. After all, where you choose to position the camera, right off the bat, is a creative decision, and you may want people who have made those kinds of decisions before.
Corporate event videos should be a mainstay in this day and age.
Let’s face it, corporate events can get pretty dull, pretty fast. It’s far too common to see industry people slouching in their chairs or burying their heads in their smartphones to escape boredom.
That’s what makes a corporate event video production so vital nowadays. If you expect people to have any interest in your content, you’ll have to earn it by providing them with interesting content. Video is the perfect tool to accomplish this.
So, whether you decide to use video before, during, after, or in all portions of the event, just remember that it has the power to grab people’s attention, entice them to attend, reenergize them when things slow down, and, most of all, to instill in them how crucial it is that they attend the next one and learn more about what you do.
Check out this post-event corporate video KVibe produced for the public speaking gurus, Own The Room:
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.