Facebook’s been at the top of the social media food chain for quite a while now. You know that something has successfully embedded itself in our culture when they make a movie about its creation.
While its reign isn’t being threatened at the moment, that doesn’t mean that what constitutes its success is not constantly changing and evolving. One of the more glaring alterations: the rise of native video on the site.
While native video has its benefits for users for many reasons, it also presents incredible advantages to marketers. Crafting Facebook video productions could very well be the next big chapter in online marketing.
So, let’s take a look at how the trend came about, what you can expect in the coming year, and why it could be so important to the entire online marketing world.
They’ve been making it more and more appealing.
It’s not like Facebook just now decided that video was important to users. They’ve been offering features to aid in the process for a while now, like detailed measuring capabilities, video retargeting, and simple call-to-action buttons.
That last part is of particular importance to online marketers. The social media giant has made it easier than ever to add a call-to-action button near a video displayed on the site.
In doing so, they’ve created new opportunities for brands to give people the option to learn more, visit another destination, or to like a specific page after viewing the corporate or commercial video.
That’s not all either. Recently, Facebook updated certain elements to give their users the ability to further customize their video engagement experience and to give marketers the ability to further tailor their video production campaigns.
New ways to finely tune your video and its reach.
Facebook now allows you to create highly customized campaigns, ones that can reach who you want them to reach in the way those people prefer to receive their content.
For instance, there are now features that allow you to specifically target those people who’ve viewed your Facebook videos already. Then, you have the chance to entice people, with a proven interest, to view additional content.
It’s a new way to ensure that you’re not wasting your time and energy connecting the wrong kind of people with your videos. This way, you can create an audience of previous viewers with guaranteed interest and target them with tailor-made videos that stand a better chance at being effective.
The targeting capabilities extend further than that too. Now, you can target those people who’ve liked your site, or even those who’ve liked your competitor’s site, or, of course, you can target a specific area as well.
Facebook’s release of the auto-play feature is another testament to the increasing value of video’s effectiveness on the social site. Early signs indicate a high level of successful engagement in result of the new feature.
The bottom line: Unparalleled reach and visibility.
Any marketer can read the writing on the wall. Video production is fast becoming the most engaging method of delivering content to your target audience.
Facebook offers unrivaled reach and visibility in terms of the power videos can have on their site. Their support of video and efforts to make it a more organic part of their platform means incredible things for marketers.
They’ve seen what’s coming and, believe it or not, people are on Facebook for long periods of time, sometimes far more than they spend on their own sites.
That just means that you need to make video a big part of your marketing efforts if you haven’t already, and that once you do, you must gain an understanding of how integral and useful Facebook is, and will continue to be, for online video marketing.
Then, use it!
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.