Video now accounts for the majority of consumer web traffic. So, the question is no longer if a video production can help improve your web presence and marketing efforts, but how and where it can be most beneficial.
It can get a little complicated at times. The potential for the use of video and the variety of ways it can help your company grow seem to expand every day.
And while it’s gotten easier to achieve a high-quality aesthetic at affordable rates, that doesn’t mean it’s free or instantaneous. A video production takes time and money.
That’s why it’s a good idea to figure out what, exactly, you want to get out of a video and how and where it makes the most sense for your company before jumping into production.
In this day and age, presentations in the corporate atmosphere look far different than they used to. There is a variety of new tools available to enhance the effects, leading to seemingly endless supplemental possibilities.
Now, Powerpoint and other kinds of visual accompaniment like it have been around of course. Technology has played its part in business presentations for quite a while now, and that includes help coming in the way of video production.
However, with the explosion of sites like Instagram and Vine, and the overall increase in value of having a video for business purposes, its value has also risen in terms of presentation accompaniment.
There are more ways for a video to be the difference maker in your presentation than ever before. And we’re not just saying that because we’re a video production company.
So, let’s take a look at some of these new possibilities and see how a video production for presentation accompaniment can help you and your company stand out and leave an impression that truly lasts.
If you’ve ever visited the KVibe blog, then you know how we feel about the value of using film or video production for corporate or commercial purposes. At this point, it should simply be a no brainer.
If you don’t have a company website, you need one. If you have a company site, but you don’t have a homepage video or any video content on your site, then you need to give some serious thought to producing some.
However, this post isn’t about the value of video for commercial or corporate purposes. Like we said, that’s a given. Today, we’re not talking about purposes at all. We’re talking about repurposing.
While producing video with a decent level of quality is more manageable than ever, it still takes a considerable amount of time and money to do so. That’s why figuring out ways to reuse content for your videos, or to reuse the videos themselves, could be a game changer for your company.
Just imagine it. You’ve written or gotten your hands on a compelling script. It’s one of those stories that causes your imagination to start running wild immediately. You’ve already envisioned the perfect location, the right atmosphere for nearly every scene of the film or video production.
So, now it’s about finding the location that best matches the one you’ve created in your mind. However, it’s nearly impossible to find something that looks exactly like the setting you imagined, and it’s truly miraculous when you find such a place.
If you’re lucky enough to stumble on your dream location then, by all means, use it. However, it’s much more common to find something that is in the ballpark of what you had in mind, but will require some effort and good old ingenuity to make it work.
Guest post by Eric Beltran
Stop! Wait! Don’t do it! Not yet…
You may think that you are ready, but chances are, you’re not. Maybe you even have a script for your film or video production all set and truly believe you’re ready to roll. It’s understandable to think you’ve got all you need, but you don’t.
The reality is that once your script has been completed, all of the real work in terms of planning your film or video production process has just begun. Yes, the story’s complete, but its transition to the screen is a whole other…well, story.
There are so many things to consider when getting ready for a shoot. It’s scary really. Unfortunately, far too many people are unaware of the barrage of issues that can arise on set even when you’re fully prepared.
That’s why it’s important to take your time and plan out exactly what it is that you want to do on your project, to define your goals. Then, set a clear course and equip your crew for any possible trip ups because, trust us, you’ll stumble on at least a few.
The eagerness to jump into production, combined with the failure to properly plan for one, is a recipe for disaster.
Here at KVibe Productions, we try to bring the experience and expertise of our video production team to the aid of everyone and anyone who may need it. We’ve done our best to touch on topics from all facets of the process, from screenwriting to editing and everything in between.
This post, however, isn’t so much about getting things right as much as it’s about doing things differently. Sometimes, what separates a film or video from the rest are the little details, the techniques that exhibit a unique touch.
Making use of frames within the frame is an art form all its own. It’s often stumbled on in some way, but some of the most effective techniques in video or filmmaking are born out of spontaneity.
So, whether the film or video maker applies the effect out of resourcefulness or the move is meticulously planned, it will have an impact on the viewer, undoubtedly.