Nowadays, recycling and using recycled goods are more important than ever. So, in the spirit of trying to go green, why not recycle content for use in video productions as well?
Repurposing is simply taking an existing piece of content and altering it, in one way or another, so that it serves a different purpose.
Content can be reused and repurposed just like an old beer bottle, and video is a great way to wrap it all up in a brand new package, and to add something refreshing and memorable.
The trick is to make the most of the medium. What that means is, try to leverage the power of video production and all its unique tools and capabilities to deliver repurposed content in a way that would be impossible by any other means.
It’s a fine line. Most businesses trying to use video production as part of their marketing strategy usually choose one side or the other.
It’s not necessarily a mistake. Videos have become the best way to reach audiences online, whether you’re educating or going for a purely emotional effect, and most companies feel one approach is more appropriate than the other.
But the best videos, the videos that make people rush to be the one’s to share it with their friends, are the videos that find a perfect balance between those two worlds.
When you can offer something to your audience in the way of logic, solve a problem or answer a question, while at the same appeal to their emotions, your video won’t be soon forgotten.
While so many people are turning to online video content to get their news, information, and answers, there are a lot of different ways to approach the video production process.
So which kinds of videos are online audiences clicking to most?
The answer: The funny ones. Online audiences, and all audiences for that matter, love to laugh. Yes, a video that’s somewhat of a heartbreaker is something they’re looking for too, but not as much as a good belly laugh.
However, if you’re a company trying to enhance your web presence and brand identity with video production, then simply going for laughs won’t be enough.
After all, what’s the point of getting your target audience to crack up if the video does nothing to keep your brand and your company’s capabilities in their minds after it’s over?
So, let’s go over some tips for making funny online videos that still manage to promote your company and support your brand identity and attitude.
Building brand awareness and recognition are more important now than ever. At the same time, more and more companies are, seemingly overnight, achieving a level of awareness that should take a lot of time and effort to reach.
How are some brands getting widely recognized so fast? How are they establishing a seemingly instant reputation that immediately strikes a chord with potential customers?
They’re using video production to produce content, that’s how. Online audiences are flocking to video and many prefer it to text-based content. With the emergence of viral videos, along with social media and mobile audiences, video has the power to reach an incredible amount of new potential customers.
But you still need to make something memorable. You need to produce something that sticks in people’s minds. That doesn’t simply mean being funny or sad, but evoking those kinds of emotions while still maintaining a consistent brand identity and message.
The goal: After audiences see your video, your brand will be the first thing that pops into their heads when problems and concerns arise, problems that they now know your products or services address.
The problem starts right in the name itself: B-roll. The term B-roll footage seems to suggest that a film or video production team can get away with employing their B-game to capture it.
That couldn’t be further from the truth and when you’re setting out to execute an interview-based web promo video shoot or corporate video production, B-roll footage may be the element that gives the project its distinct energy, its life.
The trick is to put the same time, effort, and thought into getting your B-roll footage that you put into producing your main interview or primary material.
B-roll is your chance to establish yourself and your brand as a unique entity, one that operates, perhaps, outside the box even, if appropriate. You can display a visual inventiveness that’s hard to demonstrate in a talking-head-style interview setup.
No one likes to sit through a total talking-head-style video anymore. To be honest, no one was too fond of them when they had to watch them in school and such places in the past, so they definitely aren’t going to endure one now if there’s a choice.
And remember, we’re in the Age of Optional now, not the Age of Interruption. Online video watchers are used to having more say. They’ve also grown to expect everything in an instant, and they want it to pack a punch too.
This can be a difficult thing to accomplish when you’re setting out to execute what could be a very typical, interview-based promotional video production.
But that doesn’t change the fact that audiences don’t just want content anymore. Whether you give them something funny, touching, scary, informative, etc., the point is, they want something more.
So, let’s take a look at 3 ways you can spice up your interview-based web promo videos. That way, just when your audience starts getting that urge to click away, you can surprise them with something they’ll never forget.