Here at KVibe Productions, we all know how incredible video can be as part of the marketing plan for any business. We also know that there’s a lot to sort through before you jump into any video production.
Of course, concept development is always critical, as is the need for an efficient design and plan for the entire video production. It’s a complicated process.
And then there’s the issue of which video hosting site to use. Many businesses jump right to YouTube, and it’s not a bad idea, seeing how YouTube gets, by far, the most amount of eyeballs.
However, sometimes it’s not all about eyeballs. Sometimes, other variables factor into the equation, like advertisements, the nature of the site’s community, and the need for a place that will provide the videomaker with useful feedback.
That’s where Vimeo comes into play. While it may not have the same amount of people creating and viewing videos on it as YouTube, there are some fundamental differences between the two platforms that make each more appropriate at different times, depending on the company’s specific goals.
So, let’s take a lot at some of the biggest pros and cons about Vimeo to determine if it’s the best choice for you and your marketing plan.
Vimeo has come a long way.
Vimeo has evolved quite a bit since its relatively humble beginnings. What began in 2004 as a spot catering to mostly serious independent filmmakers and artists, has grown into a social site that offers value to people from all walks of life.
However, the site has maintained its preference for more artistic content over what’s the hottest trend at the moment. In result of this, Vimeo tends to be populated and frequented by videomakers and viewers of a more serious nature.
Not that YouTube doesn’t get serious video people to produce and watch videos on their site, but they’re preference for the hottest video clips, regardless of quality, results in a different kind of crowd.
This contrast commonly presents Vimeo users with more useful information in the way of feedback. When people are commenting on the hottest viral video, it’s rarely about intelligence or constructive criticism. Far more often, it’s about vanity and being heard by the most amount of people possible.
With Vimeo and the kind of community it cultivates, you can expect more detailed criticism and feedback from people that, often, have a much better understanding of either what a decent video production takes, or who’ve truly refined their taste as a viewer.
So, while there are a ton of eyeballs on Vimeo, there are a lot more on YouTube. It’s still the winner from a pure numbers perspective, but the difference in the sheer amount of viewers is also what makes Vimeo the tighter community.
Here, you can build a network of true industry leaders and valuable sources of content. Also, don’t forget to respond to any comments you receive about your videos, ensuring you become an active member of the community rather than a silent observer, which won’t get you too far.
Advertisements, or the lack thereof, sets Vimeo apart.
Vimeo, unlike YouTube, doesn’t play ads during any uploaded videos, not before them, not after, and not during. That means that there’s far less of a risk for losing viewers as a result of the frustration that grows out of the constant interruptions that video ads commonly provide.
That’s also why they must operate on a paid subscription basis. Now, while there is a basic package on Vimeo, which is free, the paid packages come with additional storage for your video productions, faster conversion speeds, and unlimited playback.
They have to make money somehow in order to stay afloat and keep the doors open and, in reality, you get a lot for that cost: enhanced storage, unlimited plays, no video time limits, no ads, and more advanced measuring capabilities and statistics.
It’s worth mentioning that YouTube offers unlimited uploads to videomakers, an option not available on any of the Vimeo paid subscription packages. So, if that’s a deal-breaker for you, you may want to go with the big guy.
It comes down to what your video production plan calls for.
One thing Vimeo has in common with YouTube is that you can’t just throw your videos up on either channel and simply wait for people to stumble on them.
You need to promote your content, as always, through other channels like Facebook, Twitter, and LinkedIN. That doesn’t change, no matter which hosting site you prefer.
If it’s the highest possible amount of potential viewers you’re after, then YouTube is the way to go. Vimeo presents a different set of pros, and cons.
The intention and desire to remain a platform that caters to more serious film and video production people has made Vimeo a tighter, more productive community.
You can expect genuine feedback from people that have a firm understanding of the video production process and their taste. What you shouldn’t expect? Video ads interrupting the viewing experience.
Also, Vimeo has taken measures to prevent related videos from popping up after a video is complete, which can help your competitors. You can also customize your video player and add your logo.
So, it comes down to determining which set of pros outweigh which set of cons. From there, all the old rules apply as far as promotion and sharing. We hope this helped you with your video hosting site decision. Choose wisely!
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.