Face it. You know your company could benefit from the integration of video production into your marketing strategy. At this point, it should be a non-issue.
The issue nowadays, more often than not, is that the powers that be, the decision makers, don’t recognize the potential power of video yet.
Many still think it’s simply too expensive to invest in or don’t fully understand what goes into a production, so they just avoid the whole process and continue doing things the way they’ve always done.
However, their apprehension is just delaying the inevitable. Just because some people are reluctant to change, that doesn’t mean that the tides aren’t changing around them regardless.
We’ve entered a new age, one in which people look for their products or services on the internet, and one in which the availability of a video or a video gallery could mean the difference between a visitor and a customer.
So, let’s go over some of the ways you can do your part to convince the powers that be in your organization that video is well worth the effort, time, and money.
Plan ahead and show proof.
The first step to convincing the bosses of the need for video production is to have a solid production plan for the promotional web video, or whatever the project is, already in place. Do the leg work yourself before even initiating the conversation.
Come up with a foundation for why your company can benefit from marketing through the use of video production services, and design a plan that can make it happen.
That means trying to get through the entire concept development phase, as well as designing a production blueprint before even approaching the decision makers.
You must know who it is you’ll be aiming your video at, why it is that it’ll have a meaningful impact on them, and how, exactly, you can take advantage of that potential impact and use it to increase conversions and grow your business.
Show your bosses some examples of other companies, preferably within the same industry, that’ve successfully implemented video into their marketing strategy. Give them visual proof.
Now, presenting a production plan and proof is the first step assuming, of course, that you’ve already reminded the higher-ups about the general benefits of video.
You must do your best to convince them of the power in putting a face to your brand, and of the incredible and unrivaled reach and visibility that online video presents, before anything else.
There’s power in numbers.
It can be very helpful to the process of convincing your organization’s superiors of the power of video, if you can manage to convince your coworkers to support the cause first.
So, try to form a coalition of likeminded colleagues who support the idea of video production and who are willing to be a part of it. Better yet, find a member higher up in your organization who may have some influence over the boss’s ultimate decision.
If you can convince someone like that of the need for video, then they may have a better chance of convincing the ultimate decision maker. The point is, it’s always easier to believe something when everyone else already seems to.
It’s not just those kinds of numbers either.
Now, while there’s power in numbers in the form of supporters at your workplace, there’s also power in a different kind of numbers, and tremendous power at that.
Nothing goes viral like video; it’s a phenomenon and, the best part: it’s easy to prove it. Numbers never lie. If your boss likes statistics, you’re in luck. With video production, the proof is in the pudding.
More people than ever are going to video to get their news, opinions, etc., and the medium produces higher retention rates than almost any other. Your company’s higher ups may be shocked into submission by the sheer numbers alone.
Video is shared 12 times more than text on social media and results in higher conversion rates than most other forms of content marketing.
If that’s not enough, the statistics also show that search engines clearly love media. They’ll boost your site in the rankings if you make images and video an active part of your content delivery. Bosses will like hearing that.
Remind the decision makers that they can keep a close eye on the numbers too.
Like mentioned above, many higher-ups appreciate numbers. So, remind them of the measuring and tracking capabilities in online video production. You can keep a close eye on every video production’s performance and then make necessary adjustments from there.
They’ll be happy to know that they won’t be swimming blind when using video production as part of their marketing plan.
That’s not all either. You have to take care of business on your own end too. That means that, in order to come up with that initial plan, you’ll need to gain a firm understanding of your company’s motivations.
You must learn their goals and objectives so that your entire mission and plan can be designed with them in mind.
The bottom line is, costs have gone down and the capabilities of affordable technology has risen, making the video production process more manageable than ever before.
Combine that with the fact that there’s no better way to generate that kind of discussion and engagement and, honestly, it’s amazing that there are still people in any industry who need to be convinced of the power of video at all. Open your eyes!
KVibe Productions is a full-service video production company. Whether it’s a promotional web video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.