Integrating video production into your promotional strategy is a good idea for a seemingly endless list of reasons at this point, many of them having to do with the changes in preferences and expectations among modern audiences.
Many people think that if they get to a company’s website and find a shabby web promo video or, worse, the total lack of one, it’s probably a bad sign.
But the truth is, there are some things that you can accomplish with video that would simply be impossible by any other means. Video presents a unique set of options and devices.
Let’s take a look at the top 4 reasons that a creative, well-produced web promo video production can offer you what no other medium or channel can.
1. You can bring your scenery to potential customers.
It seems obvious, but it must be mentioned. Many businesses’ locations are central to their brand voice and personality. You can describe it all you want, but there’s nothing like taking people there to really see it.
Whether it’s a hotel with an incredible beach view or gorgeous lobby, a family-oriented doctor’s office, or an old bank, the physical location of a business is often an important part of the message intended to be sent.
Even high-quality photographs, while gorgeous of course, don’t have the same effect of seeing it in video. The only way to virtually place the viewer in your space and allow them to truly take it all in, is through web promo video production.
2. You can show them the life of your business.
While you may want to simply show off your beautiful hotel lobby or fitness center, a web promo video production also allows you to show off all that happens within these spaces, the movement.
Video is the most engaging way to reach potential customers online, period. And that has a lot to do with the action and anticipation it presents.
So, imagine that gorgeous lobby full of people, in the middle of the busiest time of the day. The same goes for a doctor’s office, bank, factory, whatever type of business you’re in.
The point is, movement promotes excitement and energy. It counters any boredom that may develop in the audience who, remember, has grown increasingly impatient overall.
On top of that, the whole point of the video is to capture your unique brand voice, your attitude and personality, so that the viewer can truly feel it. Most likely, your brand has a lot to do with people of some kind, so show them off!
3. There’s no better way to be stylish.
Now, you can get some style into any part of your marketing plan, or at least you should be able to. But, again, video presents a very distinct way of infusing your message with some style.
Right off the bat, anything you could do to a still image, you can do to a video frame. So, all those options are on the table, as far as image manipulation, color adjustments, etc.
But with a video, you get to really tell your story, and a web promo video production process should begin with a solid concept development phase in which you define all the ways you can make your story stand out, add some flair, and infuse it with style.
Innovative storytelling adds style, but it doesn’t end there. The choice of camera angles, the lighting and sound design, the method of editing, all phases of the production process present opportunities to add something distinct to your message.
4. There’s no better way to show what you can do and educate.
A big part about internet marketing of any kind nowadays, is proving yourself and your brand to be a reliable source of information about your industry.
Many companies rely on blogs and strictly text-based content to accomplish this, but, really, video production is the best possible method of showing potential customers what you know, what you do, and why you’re good at it.
The proof is in the pudding, so demonstrate a service or a new product. Whether you want to promote something or you just want to help your customer base with an issue or problem, either way, they’ll appreciate it.
Modern audiences are a new breed, and video has a natural appeal.
We live in a new world. When people want something, they pop online, go to their preferred search engine, type in what they’re looking for, and click on one of the top results.
That’s how it works. Then, once they get to the company website, they don’t give it much time to make its point. If they get confused or frustrated, they’re gone.
That’s where a well-produced, crafty, and memorable web promo video production comes in. If you use the medium for all it’s worth, taking advantage of all the unique abilities, then you can grab their attention and keep them right where they belong.
There’s no better way to bring the feel and movement of your business’s space to potential customers, to infuse some style into your brand message, and to show off what you know and what you can do.
KVibe Productions is a full-service video production company. Whether it’s a promotional web video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.