While so many people are turning to online video content to get their news, information, and answers, there are a lot of different ways to approach the video production process.
So which kinds of videos are online audiences clicking to most?
The answer: The funny ones. Online audiences, and all audiences for that matter, love to laugh. Yes, a video that’s somewhat of a heartbreaker is something they’re looking for too, but not as much as a good belly laugh.
However, if you’re a company trying to enhance your web presence and brand identity with video production, then simply going for laughs won’t be enough.
After all, what’s the point of getting your target audience to crack up if the video does nothing to keep your brand and your company’s capabilities in their minds after it’s over?
So, let’s go over some tips for making funny online videos that still manage to promote your company and support your brand identity and attitude.
Create a relatable scenario.
The first rule when designing a video production with the intention of tickling your audience’s funny bone, while also spreading your brand message, is to be relatable.
People tend to laugh more when they can truly see themselves in the same scenario you’re presenting. When the audience understands the thought process and emotions behind what’s happening, they’re more inclined to see the comedy in it.
For instance, you could design a comical scenario around a typical concern or problem that your potential customers commonly experience, one your products or services address.
That way, your target audience will be able to envision themselves going through the same silly situation, having the same feelings. Hopefully, along the way, they’ll gain a better understanding of how useful your products or services are.
The point is, old talking-head-style videos or simple product pushers don’t fly with modern audiences. They demand something memorable and, if don’t take the time to design a video that’s funny enough to be remembered, they’ll go somewhere else.
Mind your time.
Yes, you need to take the time to come up with a scenario your potential buyers will be able to relate to, but that scenario better not take too long to play out.
Length is critical to the success of any online video. These new audiences tend to want things quick, clear, and concise. The trick is finding a way to bring clever and comical into that mix as well.
It’s a challenge. Like mentioned above, you need to design a video production that not only makes people laugh, but also helps them see how incredible your brand and the capabilities of your company are.
That’s a lot to do, yet you don’t have much time to do it. Online video viewing is optional in nature. The moment online audiences feel bored, confused, or like they’re being treated purely as a customer, they’ll head to a competitor’s site.
So, take your time when creating a funny brand video, but don’t take too much of their time, your target audience’s. If they feel you’re wasting their time, they won’t give you another moment of it.
Everyone’s doing it now, so it has to be goooood.
The bottom line is, you’re not the only one who understands the value in video production. Any company that wants to sustain success needs an online presence, and video has become a crucial part of attaining it.
With so much competition, a halfway decent video won’t cut it. The good news: Online video still allows any business or brand, from the smallest to the biggest, to find almost instantaneous success if they can create something genuinely memorable, and people will remember a good laugh.
If you can manage to create a video around a scenario people can relate to, one that enhances your brand identity while still getting right at your target audience’s funny bones, and that does it all pretty fast, then your video will remain in their minds long after it’s finished.
KVibe Productions is a full-service video production company. Whether it’s a promotional web video production, a corporate video production, or a commercial video production, KVibe offers the total package of multimedia services from development through distribution.