Integrating video production into your promotional strategy is a good idea for a seemingly endless list of reasons at this point, many of them having to do with the changes in preferences and expectations among modern audiences.
Many people think that if they get to a company’s website and find a shabby web promo video or, worse, the total lack of one, it’s probably a bad sign.
But the truth is, there are some things that you can accomplish with video that would simply be impossible by any other means. Video presents a unique set of options and devices.
Let’s take a look at the top 4 reasons that a creative, well-produced web promo video production can offer you what no other medium or channel can.
The specifics of any web promo video production will depend on numerous things, your industry, brand voice, and target audience, just to name a few.
Some things, though, some tools and practices, are simply tried and true. They’ve withstood the test of time, and have become part of the language. They just work.
Technology seems to change by the second, and online video audiences are continuing to become their own unique group, becoming more sophisticated and forming their own preferences and expectations.
However, they’re still people. And there are still some things that work on all people, or at least most of them. So, let’s go over some tips to help ensure your foray into web promo video production ends in success.
Face it. You know your company could benefit from the integration of video production into your marketing strategy. At this point, it should be a non-issue.
The issue nowadays, more often than not, is that the powers that be, the decision makers, don’t recognize the potential power of video yet.
Many still think it’s simply too expensive to invest in or don’t fully understand what goes into a production, so they just avoid the whole process and continue doing things the way they’ve always done.
However, their apprehension is just delaying the inevitable. Just because some people are reluctant to change, that doesn’t mean that the tides aren’t changing around them regardless.
We’ve entered a new age, one in which people look for their products or services on the internet, and one in which the availability of a video or a video gallery could mean the difference between a visitor and a customer.
So, let’s go over some of the ways you can do your part to convince the powers that be in your organization that video is well worth the effort, time, and money.
Here at KVibe Productions, we all know how incredible video can be as part of the marketing plan for any business. We also know that there’s a lot to sort through before you jump into any video production.
Of course, concept development is always critical, as is the need for an efficient design and plan for the entire video production. It’s a complicated process.
And then there’s the issue of which video hosting site to use. Many businesses jump right to YouTube, and it’s not a bad idea, seeing how YouTube gets, by far, the most amount of eyeballs.
However, sometimes it’s not all about eyeballs. Sometimes, other variables factor into the equation, like advertisements, the nature of the site’s community, and the need for a place that will provide the videomaker with useful feedback.
That’s where Vimeo comes into play. While it may not have the same amount of people creating and viewing videos on it as YouTube, there are some fundamental differences between the two platforms that make each more appropriate at different times, depending on the company’s specific goals.
So, let’s take a lot at some of the biggest pros and cons about Vimeo to determine if it’s the best choice for you and your marketing plan.