If you’ve ever visited the KVibe blog, you’ll know how necessary we believe that video production for business is these days. It’s the next logical step in the evolution of online marketing.
You’ll also know that video marketing, no matter the nature or size of the project, is easier and more affordable than ever.
But this post isn’t about how easy a single video production can be, but some of the things you need to consider when coming up with an effective long-term video marketing strategy for your brand.
After all, as a result of video becoming more accessible to businesses of all sizes, everybody’s making them, which means it’s not just about coming up with a clever concept and achieving quality production anymore.
Now you need to seriously think about designing a long-term plan to succeed. Before you move forward and risk wasting a lot of time, energy, and money, though, let’s go over the top tips for crafting a truly epic video marketing strategy.
For some businesses, in certain industries, corporate or commercial video production can be especially helpful when it comes to marketing.
Now here at KVibe Productions, a full-service video production company, we obviously believe that video marketing is a good idea for any business in this day and age.
However, we also have the knowledge and experience to know that, in some industries, video is just a natural fit. Real estate is one those indsutries.
After all, people like to have an idea of what to expect from the neighborhood they may move to, and the home they may live in. Video is a great way to show them, and that’s not all it can do.
The chance to actually put a visual of a product in the minds of potential customers is usually the major selling point for businesses who are on the fence about commercial video production and marketing.
It makes sense. After all, it’s no secret that people will be far more inclined to purchase a product if they get a chance to see it first. And in this day and age, a simple still photo won’t cut it.
People don’t just want to get a look at a product; they want to see it in action. The only way to do that, besides bringing every potential customer into your workplace for a demo, is through video production.
So let’s go over some tips to remember when creating a product video and some of the different approaches you can take, depending on your industry and offerings.
If you’re just starting to implement video production into your marketing strategy, it’s not the kind of thing to jump right into without familiarizing yourself with the waters a bit first.
After all, while using online video for business purposes has become increasingly popular and necessary, it’s still easy to go the wrong way with it, which could mean wasted time and energy.
Think about it. You can reach more people than ever before, but if you fail to create a high-quality, focused video production, all those eyeballs could ultimately work against you.
So, let’s go over the top 3 tips that businesses just getting into video marketing need to remember:
Unless you live under a rock, you’re probably aware of, or at least starting to realize, how valuable video production can be for marketing purposes, both online and off.
More and more brands are employing video marketing tactics than ever before, and if you haven’t dipped your toes in the water just yet, you may be tempted to jump right on the bandwagon and try your hand at it.
However, corporate or commercial video production, though cheaper and more accessible than ever before, still takes time and the necessary know-how. That’s why you must learn how to measure the performance of your video content to ensure you’re not wasting that time and energy.
The good news: Video has incredible measuring capabilities. New tools and technology make it easier than ever to keep a close eye on the effectiveness of each and every video you produce.
So, let’s take a closer look at some of video’s measuring capabilities and why the data they bring you is so much more helpful than that of any other kind of content. (more…)
There seems to be a shift happening in commercial video production. If you watched the Super Bowl this year, and I’m sure many of you did, then you’ll know what I’m talking about.
The old formula for finding success on the giant platform that the Super Bowl television event is, was to go for the funny bone. Comedic videos always worked best in the past.
This year, however, many brands went for the heart rather than the funny bone. Emotional, even tragic, were seemingly more common during this year’s big game than outright funny.
Now, if you’re a business trying to use video production as part of your marketing strategy, then that’s something you should take note of.
A lot of people watch the Super Bowl. More people watch the big game than anything else at all actually. And while emotional is working best at the moment, that doesn’t mean it’s an easy choice either.
So, let’s see if pulling at the heartstrings is best for your brand, if you’d be better off taking a more comedic approach, or if something else entirely is more appropriate. And trust us, it’s a critical decision.