For some businesses, in certain industries, corporate or commercial video production can be especially helpful when it comes to marketing.
Now here at KVibe Productions, a full-service video production company, we obviously believe that video marketing is a good idea for any business in this day and age.
However, we also have the knowledge and experience to know that, in some industries, video is just a natural fit. Real estate is one those indsutries.
After all, people like to have an idea of what to expect from the neighborhood they may move to, and the home they may live in. Video is a great way to show them, and that’s not all it can do.
The Neighborhood Tour video…
You hear it a lot in real estate: Location, location, location, and that’s because the state of the community or neighborhood surrounding the listing is usually a major selling point to potential buyers.
Before you start preparing a video production to showcase the location, you’ll need to learn who the potential buyers are, what they’re most likely looking for, and what kind of content will, therefore, appeal to them.
For the most part, though, a community video needs to always answer the same basic questions, such as: What’s the area like? How are the schools?
What’s the main street or town hub like? Are there stores and restaurants in a manageable distance? What about parks and recreational areas? Public transportation? What kinds of activities and events are going on in the neighborhood?
As you can see, there can be a lot of information to get across and that’s not all. However, there is no better tool to use than video to chisel a lot of content down to a clear and concise message. Also, so much of the information potential buyers are looking for is visual in nature.
No matter what kind of community information they’re looking for, the point is that video allows you to bring it to them and show them it rather than tell them about it.
You can let them see it for themselves and, whether you can accomplish it in-house or you need to hire an outside video production company to achieve a high level of quality, a well-produced community video can set you apart from the competition.
The Listing Tour video…
Just as potential buyers want a broad idea of the state of the neighborhood or community they’re thinking of moving to, they’ll also appreciate the chance to get a feel for the property itself.
And, again, there’s no better way to give them a tour than through the use of the various video production services, besides actually giving them a physical tour. While that could still happen, your video can speed up the process by creating some interest in the property before the potential buyers even arrive.
How you create that interest is up to you, but don’t be afraid to get creative. You can strategically place some props around the home, such as a glass of wine or some accessories in the decor, to give the viewer an idea of what living in the home could be like.
The key to success when executing this type of real estate video production is to draw attention to what makes this particular property unique and to give a viewer a feel for what their lifestyle could be like in their new home.
How-To’s and the rest…
Businesses in any industry can usually benefit from some how-to content, and that doesn’t change with video in real estate. Both sellers and potential buyers crave helpful information that can make the process easier and more effective for them.
So, a how-to video production designed to walk buyers through the purchase process and, perhaps, provide some helpful advice for negotiating, can be a huge asset to your brand. You could also provide some tips for choosing an inspector.
As far as sellers, video content about improving the curb appeal of a property or tips for staging a home can be very useful to them and can earn your brand some credibility and authority as a knowledgeable industry source.
Again, there a numerous approaches you can take when trying to use video production in the real estate industry. For instance, testimonials or the classic about us corporate video production can work too.
The best bet is to start form the outside and work your way in. So, start with community videos and see how that works out before moving any further.
Always remember to fine tune before posting.
Once you manage to create a high-quality video, whether it showcases the neighborhood, the listing itself, or serves another function, don’t forget to do some last-minute tweaking.
For SEO purposes, you’ll want to use a keyword-rich video description to help your search engine rankings. KVibe handles all the video production needs of Climb The Search, NJ’s leading search engine marketing company, and for more on optimizing your videos, check out their content marketing page.
From there, it comes down to how well you share your video content. You need to make sure it’s easily accessible to any part of your target audience. That means posting it on a video sharing platform, linking to it from Facebook, tweeting the link, etc.
Of course, all the video production basics still apply to a project designed for the real estate industry. As mentioned above, you need to know how to achieve a high level of production quality, both audio and visual and, as always, the length is critical. Shoot for something that’s 30-90 seconds.
KVibe Productions is a full-service video production company. Whether it’s a promotional web video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.