Here at the KVibe Productions blog, we talk a lot about the importance of video production as part of your marketing plan. However, this post isn’t about the importance of video marketing in general and basic tactics, but the specifics of about using sites like Vine and Instagram.
Nowadays, simply making a traditional explainer or corporate video production and posting it up on your company website won’t cut it. Too much of the online video audience is flocking to sites like these for content.
That means you need to do whatever it takes to get content onto these platforms. Now, that doesn’t mean it’s easy or that you’re born knowing how to do it.
So, let’s take a look at what separates Vine and Instagram from one another and the things you need to keep in mind when creating videos to post on these platforms.
Every business owner, no matter the size of the business or the nature of the industry, needs to start thinking about implementing video production into their marketing plan.
Larger and larger parts of every audience group are starting to prefer videos to receive their content, and they love to share them.
However, like any other marketing tool or tactic, you need to have some idea of what it’s all about before jumping right into using it.
And with video production, you’d be surprised to learn some of the more common myths about the process, why some companies stay away from it, and what you can do to avoid these frequent pitfalls.