We at KVibe Productions have been working with Fortune 500 company Ernst & Young for a long time now. In fact, they’re one of our oldest clients, and we consider them family.
So, when E&Y came to us recently for help designing and executing a corporate video production, we jumped at the opportunity to take their video to the next level.
However, we’ve been doing corporate and commercial video production for a while now, and we’re fully aware that, no matter how well you know the client, every production is different.
For this particular project, pre-production was key. So, check out what we did to make sure everything went smoothly and to ensure the final product is something we all can be proud of.
While so much of any video’s success has to do with finding the right concept and then doing what it takes to bring it to life, you’d be surprised how quickly a video production can fall apart as a result of communication breakdowns and confrontations.
We’ve been doing film and video production of all kinds for a long time, so we’re completely aware of how critical good communication and collaboration are to a video’s success. Film and video production are collaborative arts by nature. Most companies have to hire a third-party company to handle production for them, which just makes communication and collaboration even more important.
So, we’ve put together some tips for working with a video production company. You’re probably thinking: Well, they’re a video production company, so won’t this be skewed in one direction? Truthfully, we’ve compiled these tips to help your cause as much as ours. Remember, film and video production are collaborative processes, so this advice benefits all parties.
While most businesses, by now, see how useful video production can be to promote their business or products, some don’t yet see how valuable it can be to use video to take visitors on a behind-the-scenes tour of the workplace or a project.
After all, modern audiences are more sophisticated now. They can sniff out purely promotional content and won’t give it one more second of their time once they do.
With a behind-the-scenes (BTS) video, it’s not about pushing products down potential customers’ throats. It’s about giving them a glimpse of what goes on in your workplace and, in doing so, allowing them to get a feel for your personality.
The truth is, humans are naturally curious creatures. A well-designed BTS video production can satisfy that curiosity while also allowing you to give people a closer look at who you are along the way.
So, we all know how powerful video production can be for establishing and maintaining a brand identity online, but why?
Yes, people are naturally attracted to video content. The proof is in the pudding. In this day and age, audiences of all kinds are flocking to online video to consume content.
That’s why, no matter what your business does nor what industry you’re in, your brand can benefit from the use of video production to promote your presence, but that still doesn’t answer the question.
So, let’s take a look at what, exactly, makes video such an attraction to people these days and what you can do to take advantage of these natural inclinations.
We’ve been in the video production industry for a while now. Throughout that time, we’ve met with countless clients from all walks of life.
So we know, full-well, what the interview and hiring process is like for a video production company. The truth is, most companies are new to using video for their business, so they have no idea what to ask or look for in a production company.
While a lot of that depends on the specific nature and objectives of the video production project you’re planning, there are some things every business or individual should always look for.
So, we came up with some of the best tips we can think of for choosing a video production company. Check them out…
As video marketing has become increasingly important for every brand, and as online video audiences have continued to get more sophisticated, it’s become integral to grab their attention…FAST!
If you’ve ever visited the KVibe blog, then you’ll already have an idea of how critical it is to come up with a creative concept and to achieve a high production quality for any video’s success.
However, you can come up with the most captivating concept and achieve the highest level of production quality with your video, but it won’t matter much if the viewer bolts before they get a chance to appreciate these accomplishments. That’s why you need to design every video production, from the start, to grab the audience’s attention in 8 seconds or less.
Patience is not a typical virtue among online video viewers. No matter what industry you’re in nor what your business does, if your video fails to reel your audience in fast, then it’ll all be a colossal waste of time.