Every individual or business is at least somewhat aware of the power of video production. It’s no secret that modern online audiences are turning to video content for a variety of reasons.
However, while many businesses have realized how effective video can be for establishing a brand identity online and other marketing purposes, that doesn’t mean they’re using it correctly or to its full potential.
Much to the contrary, actually. Too many businesses seem to be feeling left out or late to the party, so they’re jumping into video production ill-prepared, often just repeating old, stale content in video form.
If you really want to see the power of video production in marketing, then follow some of this post’s tips. That way, you won’t just be using video to use it, but truly getting the most out of the medium for your business and brand.
Use video to connect with customers in new ways.
If you don’t use video any differently than you’d use any other form of content marketing, then you’re selling yourself short. You need to look for any opportunity to use video to connect with your audience on a deeper level.
You can create a video for the end of an event that you’ve hosted, in which you thank people for attending and give them contact information so they can stay in touch.
You can also produce a video message to play after someone completes their first order, or their 20th, or after they’ve taken the time to post a meaningful comment on your blog.
The point is, even if it’s just a quick thank you video, you should take advantage of every opportunity to be human and connect with your audience in a way that only video allows you to do.
Take advantage of the visceral quality of video.
One of the biggest mistakes brands and businesses are still making when it comes to corporate or commercial video production is they’re not taking advantage of the unrivaled emotional appeal that videos can potentially have.
In this day and age, you shouldn’t just be using video production to simply promote, but to provoke. Video allows viewers not to just see and hear content, but to feel it. The medium allows the audience to experience things in a way that words cannot.
You can get at the core of your brand personality, voice, mission, or message. Videos can be visceral, getting right to the root of an issue or experience, and can then project that feeling onto the audience so that they can get a taste of the experience for themselves.
With that kind of power and unique appeal, it’s easy to see why so many brands are trying their hand at video marketing. However, using video’s visceral quality takes some skill and creativity and if audiences sense that you’re just pulling at their heartstrings to sell a product, they’ll bail.
It’s all about drawing on deeper emotions rather than being more outright and logical. Check out the video KVibe did for Gaze Fashion to get a feel for it:
Tell your story, explain, and entertain.
Remember: Online audiences have wizened up. They don’t just want to know what you do, but how you came to be doing it, why you wanted to do it in the first place, and who or what helped you to start doing it.
Audiences often want more than an explainer nowadays. They want your story, and they want it told compellingly. That’s what makes video so perfect for this kind of function.
It gives you the opportunity to introduce your team, in the flesh, and to give your target audience an idea of their personalities. The same goes for your workplace. You can write about it all you want, but there’s nothing like going behind the scenes to showcase it to your audience through a corporate video production.
Check out KVibe Productions’ company story below:
As far as promotional purposes for products or services, video allows you to illustrate how a concept or campaign came to life. While you’re showing customers how to use a product or how a service works, you can tell the story behind it.
Also, in some, more complicated industries, businesses lose out on potential customers simply because they get confused about what the brand does and go somewhere else. With video, they can see it for themselves and gain a better understanding.
The point is that using any other form of content to tell your brand story or explain how a product or service works is often inadequate, and the content can quickly become boring or stale to an audience. For information on how to get more out of other forms of content marketing, check out Climb The Search, a search marketing agency in NJ that comes to KVibe for all their video production needs.
With video production, though, you have ample opportunities to get creative and produce something that truly entertains or informs. There’s no better tool to use to captivate your audience with your brand message.
You need to think about modern audiences now.
The bottom line: online audiences have evolved. The old product-pushing style doesn’t work anymore. Considering how many brands have realized the power in video, you need to do something more original to stand out.
Basically, the modern approach entails discovering what inspires your particular audience and creating stories that connect with them on an emotional level.
Your goal should be to inspire your business and audience to embrace the evolution of the relationship between brand and customer. The only way to do that is to make sure you display your videos where your customers hang out.
Then, as always, you need to use all appropriate video production services to simplify a concept or tell a story immersive enough that it takes the audience on a journey, gives them a new perspective, and brings them in closer to your brand than ever before.
KVibe Productions is a full-service video production company. Whether it’s a promotional web video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.