There’s really no need to keep stressing the value of video production for businesses nowadays. It’s kind of a no-brainer at this point.
While it’s good that most businesses and brands are finally coming around, that also means that a whole lot more brands are doing it, and a simple approach may not cut it anymore.
Depending on your industry and the particulars of your business, you may need to think a little more outside the box when it comes to formulating a video marketing plan in order to set yourself apart from the competition.
So, let’s go over some of the unconventional ways you can use video so that yours stands out from the rest.
Your last line of defense against detractors: The Unsubscribe Video.
Everyone knows how crucial a well-designed corporate or commercial video production can be for getting potential customers to take action, sign up, or subscribe. However, what about those times when current customers decide they’ve had enough and want to unsubscribe from a list or service?
Well, believe it or not, video may be the ideal tool to use in that situation as well. A crafty unsubscribe video can function as your last chance to maintain a current or potential customer’s interest and commitment.
When people are ready to leave or end their relationship with you, video gives you the power to change their minds at the last second. It just takes some time and know-how.
For instance, you can try to make the potential unsubscriber feel guilty about their rash decision. Or you can let them know how much they’ll be missed and then, of course, give them one last chance to stay onboard, or what’s it all for?
The inbound marketing and sales platform, Hubspot, uses social media buttons. They’re basically telling online visitors that they understand their decision to unsubscribe, while also allowing them to easily and quickly continue their relationship, in some form, through social media.
Groupon has a highly original and unconventional take on the unsubscribe video. After someone confirms that they want off the e-mailing list, they’re taken to a page where a video shows the supposed Groupon employee who thought this customer would want the emails they’re now trying halt.
There’s a button farther down the page that allows users to punish this employee for his erroneous thinking. When you press it, his apparent boss comes over and scolds him before throwing his drink at him. It’s funny, and it allows the user to feel a sense of gratification, which may be enough to keep them onboard.
Many businesses think an unsubscribe video is pointless because a lot of people will arrive at the page already irritated or fed-up and probably won’t even scroll down enough to see the video, and they’re right…mostly.
The truth is, people won’t even entertain resubscribing if you do nothing to change their minds on their way out the door. Those people that do take the time to scroll down may be a little more interested or invested in your company, which means there’s a better shot at getting them back.
Get specific with your testimonials.
It’s no secret that one of the more conventional ways of using video production services to help your business is to create customer reviews and testimonials.
People are far more likely to work with businesses when they’ve gotten a chance to see and hear from the customers themselves about their experiences with the company.
However, remember that most businesses have come around to the idea of using video. They see the value in video and, more so, the effectiveness of video reviews and testimonials. So how do you make your testimonial video stand out?
Try to get more specialized with them. Most companies have something generic, but you can set yourself apart by creating videos with content specific to the landing page it’s on or product it’s about, rather than producing videos that portray the company experience as a whole.
Use Twitter and other social media.
Twitter founded the short-form video sharing service, Vine, a couple years back, but they see a very specific use for it. With Vine, there’s a heavy focus on editing.
Now, Twitter offers their own video service that allows people to record, edit, and post videos right on the social platform, directly through the app. The difference from Vine videos: These videos are all about sharing.
With Vine users, the main objective is to come up with clever 6 second videos. Twitter’s new video service differs in nature. The good news for businesses is that it allows you to provide real-time company updates, reply to questions via video, and to measure your video’s performance.
While it’s becoming increasingly important to connect with current and potential customers on all the various social media platforms, Twitter is hot right now, and this video production tool lets you reach those users and let them know you’re listening, which can go a long way.
Just make sure your video is memorable.
The bottom line is, whether you do it conventionally or try a more original approach, if you can produce a dramatic, funny, or striking video, enough so to be remembered, then you will succeed.
Think about it, even if your video never mentions your brand, products, or services, yet manages to be memorable in some way, then viewers will share it with their friends, families, and communities and your brand will be introduced to a lot more people.
Who cares that they don’t know too much about your business other than that you’re funny, informative, or creative? Sometimes, that’s enough to convert them or, at the very least, to pique their interest in your business.
Designing a video production to be more offbeat or bizarre is just a great way of ensuring that your brand stays in the viewers’ minds.
As always, though, no matter how wacky or unusual you get, you need to achieve a high level of quality if you want to positively reflect your brand in your videos.
About KVibe Productions: We’re a full-service film & video production company. Whether you need a commercial video, a corporate video production, a music video, or a feature film, KVibe can take you every step of the way, from development all the way through distribution.