We’ve been in the video production industry for a while now. Throughout that time, we’ve met with countless clients from all walks of life.
So we know, full-well, what the interview and hiring process is like for a video production company. The truth is, most companies are new to using video for their business, so they have no idea what to ask or look for in a production company.
While a lot of that depends on the specific nature and objectives of the video production project you’re planning, there are some things every business or individual should always look for.
So, we came up with some of the best tips we can think of for choosing a video production company. Check them out…
Set your own ground rules, first and foremost.
One of the biggest mistakes businesses and brands that are just dipping their toes into video production make is they start implementing video simply because everyone else is doing it. They don’t think about their own individual goals.
You need to decide what matters to you and what you need to get out of your video production efforts. For instance, is your goal simply to educate your audience? Or is it to educate or train your workforce? Or are you trying to generate more leads and increase business?
The point is, any corporate or commercial video production company will tell you that they’re the perfect fit for the job if you haven’t decided what, exactly, that job entails yet.
You need to determine your goals, right off the bat. Then, during the hiring process, you can see how video production companies react to your needs and desires, and then decide if they’re a good fit.
Don’t let the demo fool you.
So, you’re committed to finally bringing video production into the fold. You set your goals and start your online search for a company that fits your budget and quality requirements. Then, you spot one.
So, you go to their homepage and what do you see? A demo reel. Now, it’s important that you do not take the demo reel at face value. What does that mean?
It means that every video production company has, or should have, some series of clips from past projects or experiences, usually about a minute or so in length, displayed on their company website homepage.
And most of these demo reels are visually appealing mixes of the best of the best, as they’re the video production company’s way of proving how capable and established they are as videomakers. However, a video’s success is not all about the looks.
An effective commercial or corporate video production is one that’s strategically designed to send your brand message, tell your story, or to establish and maintain your brand identity online.
A demo reel is a compilation of highlights and it doesn’t give the viewer an accurate feel for what kinds of videos, and of what quality and effectiveness, the company actually produces for projects they’ve been hired to complete.
Make sure you’re looking at what they’ve done lately.
Many video production companies update their Vimeo and Facebook pages more frequently than they do their company websites because it can take much longer to upload to your site.
That’s why you need to make sure the examples you check out are fairly recent. That may mean checking out the company’s various social media pages to ensure that what you’re seeing gives you a good idea of what the company is producing at the moment.
The point is, they may be using new and improved equipment, different talent, etc. You need to make sure you’re seeing an accurate depiction of the kind of video production work the company in question has been turning out most recently.
Pay as little or as much as you want, but know the quality will fluctuate accordingly.
When working with a video production company, like anything else, you get what you pay for.
So, if you’re working with an extremely low budget and need to hire a newer company or even a college student who performs professional video production services on his/her own time, that’s okay.
Just remember: While you can absolutely save some money this way, you’re going to have to sacrifice some quality. It’s a give-and-take relationship.
Of course, there are companies overcharging for their work, but for the most part, companies will charge more when they have an abundance of experience in the industry and have acquired the best equipment and staff members over time.
Taking those factors into consideration, it makes sense that companies like that charge more than a single college student producing video on the side with whatever equipment he/she can get his/her hands on. You just need to find the right balance of pricing and quality for your project, but there are plenty of options.
Get specific pricing details from every option.
Then, of course, you need to weigh the specifics of the pricing situation. Again, there are very affordable options and more expensive ones, but you get what you pay for and that’s for you to decide.
No matter the size of your budget, though, you need to make sure to get separate prices from all the different video production companies you’re considering working with.
And not just overall prices either. For instance, if a video production company’s offering you the total package, what does that entail, exactly? Are post-production services part of the package? What about multiple edits? How about music licensing or travel expenses?
You’d be surprised at the way last-minute additional, and unexpected, costs can completely destroy your budget just because you failed to get a comprehensive pricing breakdown before you made a commitment.
So, weigh each company’s pricing breakdown against the quality of their production, and see which is the best fit for your business. Good luck!
About KVibe Productions: We’re a full-service film & video production company. Whether you need a web promo video, a commercial video, a corporate video production, or a feature film, KVibe can take you every step of the way, from development through distribution.