While so much of any video’s success has to do with finding the right concept and then doing what it takes to bring it to life, you’d be surprised how quickly a video production can fall apart as a result of communication breakdowns and confrontations.
We’ve been doing film and video production of all kinds for a long time, so we’re completely aware of how critical good communication and collaboration are to a video’s success. Film and video production are collaborative arts by nature. Most companies have to hire a third-party company to handle production for them, which just makes communication and collaboration even more important.
So, we’ve put together some tips for working with a video production company. You’re probably thinking: Well, they’re a video production company, so won’t this be skewed in one direction? Truthfully, we’ve compiled these tips to help your cause as much as ours. Remember, film and video production are collaborative processes, so this advice benefits all parties.
You need to determine your goals before you speak with them.
We’re not saying the pre-production process should be handled by you and you alone. No, just like every part of film and corporate or commercial video production, the pre-production phase should be a collaborative process.
However, that doesn’t mean you should show up to your first meeting with the video production company you hire with a blank slate. If you do, you’ll put them in a position to make decisions that could ultimately disappoint you.
We get it. Many business owners or marketers do have a vision for the video, they’re just unsure of how to articulate their thoughts in a way they think the video production company would understand. Our advice: try.
Take the time to determine who your audience is and what they should get from the video, whether it’s the introduction of a new product, a taste of your brand identity, etc. Then, relay that information to the video production crew, in any way possible. That way, everyone’s moving in the same direction.
It’s their job to align themselves with your vision to bring it to life. If you fail to give them any idea of how you envision the project, though, then don’t expect it to come out even close to how you imagined. You’ll be leaving all the imagining up to them.
The same goes for your budget.
You also need to determine what, exactly, you’re willing to spend on your commercial or corporate video production. That way, the company you’re working with can get an idea of how to allocate the funds and you don’t risk a confrontation arising about going over budget.
Let them show you, before making any decisions, some examples of what level of production quality you can expect from the kind of budget you’re working with. Some companies are simply more resourceful than others. Some are more comfortable working with tighter budgets, but that’s something you need to figure out during the hiring process, not once the project’s underway.
For tips about hiring the right video production company, check out our recent post, 5 Tips to Find the Best Video Production Company For Your Business, but for now, let’s get back to tips for working with one.
So, once everyone knows what kind of money they’re working with, you can collaborate with the video production company about how you can design the production so that the video has a life on various social media platforms, in addition to your company site.
Whether that means using behind-the-scenes footage, photos, etc., just talk to them about ways you can give your video a longer life, an existence on multiple platforms in different variations, to get the most out of your budget.
Don’t get married to any ideas and recognize the time for changes.
You’re reaching out to a third-party for your video production services for a reason. So, while you need to determine your goals and budget limits, early on, that doesn’t mean you should set everything else in stone.
If you take the time to pass on your vision for the project, but, along the way, certain elements start changing and it doesn’t look exactly like you envisioned, don’t worry.
You can’t be married to any ideas and you shouldn’t be afraid to cut anything out that’s not working or that seems weak. And if the production company you’re working with believes some of these adjustments need to be made, let them do their jobs.
It can help to establish some dos and don’ts, right off the bat, so that the train won’t stray too far from the tracks, but the point is, you need to give the company room to think creatively and make additions to the project, or else, why hire them at all?
Be prepared and open-minded, and your video could be everything you imagined and more.
The general idea is that by determining your goals and your budget, and by refraining from marrying yourself to certain ideas, you’ll keep the doors open to creative thinking and, hopefully, you’ll discover new ways to enhance your message or story along the way.
One last tip: Be careful not to discard any ideas too quickly just because they don’t, at first, seem aligned with your goals. Remember, you came to a third-party video production company for a reason. Let them use their experience and take advantage of the lessons they’ve learned in the industry.
Sometimes, if you hear things through or give them a chance to breathe, you may notice new elements or layers that can add some new meaning or impact to your video production. The bottom line: Take care of everything on your end and then let the professionals go to work. That way, you’ll end up with a video that performs every function you want it to and, hopefully, goes above and beyond your expectations.
About KVibe Productions: We’re a full-service film & video production company. Whether you need a web promo video, a commercial video, a corporate video production, or a feature film, KVibe can take you every step of the way, from development through distribution.