When most businesses or organizations decide to jump into corporate or commercial video production, they usually imagine an interview being the primary way of getting their point across.
It makes sense. Putting owners, employees, members, or satisfied customers in front of the camera is a great way to tell your story, explain what you do, and provide evidence of how well you do it.
While there are many other approaches you can take to accomplish this, we understand why so many companies or organizations want an interview in their videos. If done right, they work.
So, we put together a few tips for interviewees so that, if you decide to sit in front of the camera, you’ll be prepared and, therefore, you’ll give an interview that speaks to your mission and the true identity of your brand.
As a video production company who’s handled plenty of interviews, for all kinds of businesses and organizations, we know how daunting it can be for people.
If you’re not used to getting in front of a camera, it can be more off-putting than you’d think.
Sometimes, it seems like all remnants of the subject’s personality disappear, and all that’s left is the nerves and anxiety, not exactly the recipe for a powerful interview.
It may help to know how common it is. Sometimes the solution is simply knowing that so many have the same problem, and trust us, more people find the process difficult than don’t.
Take your time. Gather yourself before you begin, before each take if necessary. Try to breathe and speak slowly, and remember that you’re not on stage. You can make mistakes and slip up. The important thing is getting yourself to the point of being natural so that your true personality can shine.
Be Prepared and Practice
In any commercial or corporate video production in which an interview plays a part, it’s important for both sides, the video production company and the subjects, to communicate openly.
Everyone must be fully aware of the mission or goal of the project. Both sides must know, or at least have a very good idea, of what needs to be asked and said during the interview.
That’s the only way that the conversation will be able to come across as something casual and organic in the video. The best bet is to create an outline that everyone can review beforehand.
Lastly, while it helps to try and keep the tone casual, that doesn’t mean you can’t practice. Even if it’s just body language and posture, practice always helps.
Remove Distractions and Keep Eye Contact
You’d be surprised by how easily so many perfect takes are ruined during an interview as a result of an unnecessary distraction off camera.
Cell phones must be turned off or onto silent mode. Any other possible sound distractions as well, such as loose change in people’s pockets or even chitter chatter, need to be removed from the equation.
The last thing you want is to be in the middle of your best take yet, captivatingly telling your story or talking about your mission passionately, only to have it all ruined by an iPhone.
It’s not just sound you have to worry about either. In any interview, eye contact is key. You don’t want something tempting you to look down, or worse, directly into the camera. Viewers tend to trust an interviewee more when they maintain eye contact with the interviewer.
Repeat the Question
Again, when you’re not used to being in front of a camera, or to the entire process in general, it’s hard to look ahead to all the video production services required, such as those in post-production.
So, many interviewees fail to factor in the importance of repeating a question before answering it. Don’t worry. Almost everyone does it.
The point is, most businesses or organizations don’t want the interviewer’s voice on the video, and for that reason, they’re not often even miked, which means their voice can absolutely not be a part of the finished product.
By repeating the questions, you’ll be giving the context of your answer to everyone involved, whether it’s the viewers or the editors in post-production.
The content will be far easier to follow and, on top of that, it’s also helpful to the interview subject as well. Repeating the question before you answer it ensures you understand where you’re going next and helps to keep the answer focused.
You Can Do It
We see people get bent out of shape before sitting for an interview during a video production all the time. It’s more common that you’d think.
We’ve also seen all those people, sometimes with a little help and encouragement, find a way to give a passionate, captivating interview that tells their story or supports their mission or message.
Just remember: Stay calm, prepare and practice, remove potential distractions, maintain eye contact, and repeat the question. I repeat: Repeat the question. Sorry, that last one gets overlooked a lot.
Get all those basics right, and you’ll end up with an interview that feels natural and keeps viewers fully immersed and interested.
About KVibe Productions: We’re a full-service film & video production company. Whether you’re looking for a commercial, a corporate video production, a feature film, or any other video project, KVibe can guide you every step of the way, from development through distribution.