It’s no secret that mobile apps are becoming more and more popular. So, it shouldn’t come as a surprise that promoting their usage has become more and more popular, and valued, as well.
And what has emerged as perhaps the most efficient way to do that? Video production, of course.
After all, we all know that most people are much more likely to buy something after watching a video explaining what it is, what it does, how it helps, and/or how to use it.
Video has the power to reach and connect with people from all walks of life, with all kinds of learning styles. So, let’s go over what video production can do to help promote apps and their usage, in particular.
Videos connect with mobile users in ways text-based content cannot.
About half of all mobile traffic is headed towards online video. Why? Because videos are the perfect fit for mobile users, and who better to reach out to about your mobile apps?
Most won’t take the time while they’re browsing the internet to read through pages and pages of text, no matter what it’s about or how relevant it is. However, they will hang around for a 1-3 minute video if they expect it to tell them all they need to know about the product or service they’re interested in.
People can gain a far better and more comprehensive idea of what an app offers from a video than they could from text-based content, and you get a chance to create your own expectations, and then to live up to them.
Think about it. People get to see the app in action, watch it perform, which is a far cry from reading about it. They get to see actual people using it, their lives getting easier or daily activities rendered faster as a result of the app.
Whether you use a creative narrative approach, video testimonials, or a classic talking head, commercial video production setup, you get to show people the peace of mind the app leads to in a way that would be impossible with any other form of content.
And if your video does a good job of explaining what the app does and how it works, there will be far less of a chance of people coming away disappointed once they take the step to download it. People won’t soon trust you again or put much faith in your brand if you create expectations in your video that your app cannot live up to in real life.
Video production is a perfect fit for social media communities.
Video is one of the most commonly shared forms of content out there, which means it fits perfectly with social media platforms and audiences as well.
They yearn for content that’s interesting, entertaining, and/or informative enough to pass on to their friends and family members. Everyone likes to be the one who saw it first.
A creative use of video production services can satisfy that urge, and if you do what it takes to make your video compelling enough to share while, at the same time, ensuring it tells your audience all they need to know about your app, you will see new levels of reach and visibility.
Also, more and more of the major social media platforms are implementing ways to better cater to video and to make posting video content on their sites more appealing.
What’s more? Video views can help other people discover your app. Google has been trying to improve app discovery for a while now, another testament to the increasing importance of promoting apps, and the app discovery landscape is looking better than ever.
Google has always had love for visual content, especially video, which is why it factors into the search rankings. So, more views equals improved ranking in search results, which means if you get social media communities to start sharing, the sky’s the limit.
A well-crafted video production will save you time.
No matter what industry you’re in or what, exactly, your business does in it, everyone wants to be able to have the time to think about creating new products or bettering their services. However, new apps tend to lead to a lot of new app users needing help.
Videos can help in this area too, but remember, the key here is well-crafted. For your video production efforts to save you time, you’ll need to ensure they fully explain all there is to know about the app, while also leaving something for audiences to remember them for.
The bottom line is, by taking the time to create a video that answers every question imaginable and addresses every necessary issue, you’ll end up with less time needed for helping users understand your app, and more time to continue helping their overall lives get easier.
There will be no need to go over the same issues or processes twice. You can take care of it all with a high-quality and memorable video. Check out the one we did recently for the Delivery IQ app from FoodTec Solutions:
There are more and more apps, and more and more competitors too.
So, by using video production to help promote your app, you’ll allow yourself the chance to connect with online audiences in ways that purely text-based content cannot.
There’s no better way to ensure your target audience understands your app completely, or the story behind it, and if you use video to connect with social media communities and they start sharing, you’d be surprised by how quickly word can spread.
A high-quality, creative, and comprehensive video production can also save you time in the long run and, but the truth is that while apps are becoming more and more popular, the competition to get the right ones in the right hands, literally, has gotten stiffer.
It’s all the more reason that video production can help. It can set you apart from your competitors, and be that one extra effort that pushes your target audience away from the competition, and closer to conversion.
KVibe Productions is a full-service film & video production company. Whether it’s a web promo video, a commercial, a corporate video production, a feature film, etc., KVibe can guide you every step of the way. We’re committed to bringing our unique energy and innovative thinking to the aid of any project. We truly create to inspire.