When you’re setting out to plan a commercial or corporate video production, or a video project of any kind, and are looking for some professional help, there are some things you need to keep in mind to ensure you find the right company for the job.
For more on that, check out our recent post, 5 Tips to Find the Best Video Production Company For Your Business.
This post, though, is about what you don’t want to do. So, let’s go over a few of the things you should avoid when setting out to find the right video production company for your project.
Watch Out for Weekend Warriors
Once you’ve determined the tone and attitude you’d like your video to project, one that introduces or enhances your brand identity, it’s all about finding the right fit.
First off, that means finding a video production company whose values align with your own. From there, you need to know the company can produce a video in the style you’re looking for.
There are plenty of weekend warriors out there, whether in the form of occasional hobbyists trying their hand at something more involved, or wedding videographers deciding to branch out.
If you’re looking for elaborate, cinematic live action scenes for your project, find a company that can handle that kind of work, and has the evidence to prove it.
If what you have in mind is a more modern, DIY iPhone look, find a company who’s proven they can produce quality videos in that style, or if your video will require animation or special effects, you should check out some samples of that kind of work.
On the other hand, don’t discard a first-class video production company just because they don’t have experience with your exact kind of business. Be reasonable and use common sense.
The point is, any amateur can handle the basics of corporate or commercial video production, or video production work of any kind. You need a team that can help you strategize and use their experience to bring your project to the next level, rather than one that can simply light your scenes adequately.
You need to find a company that fits the culture of your own, as well as the style of production that you’re aiming for. How do find that? Check their evidence, that’s how.
Avoid Video Production Companies That Are All Talk with Nothing to Show for It
Every video production company or professional you reach out to will, undoubtedly, talk your ear off about how they’re the best. However, the proof is in the pudding.
If they don’t have any pudding, or the right flavor, you shouldn’t take their pitch at face value. If they’re so great, they should be proud to show off the evidence of their success.
We’re not just talking about their previous video production work section either. However, on that note, aside from making sure you’re seeing relatively recent work and work in the style that you’re looking for, some companies display work from people who won’t end up on your project, so make sure you see work from the crew members that will be a part of your video production, specifically.
Aside from video proof, any even halfway decent video production company or crew should also have reviews or testimonials from previous satisfied clients.
However, it’s not rocket science to enhance, or to completely fabricate positive reviews. So make sure that what you’re looking at and the voice you’re listening to are authentic.
That may mean actually reaching out to the so-called reviewers. If their full name and company aren’t readily available, you can try finding them through social sites like LinkedIn. Then, you can ask about everything from the production quality to the crew’s communication skills and everything in between.
Avoid Companies That Say They Can Do Everything, When They Can’t
Nowadays, where you post your videos is just as important as how they’re produced. It’s all a colossal waste of time if your efforts aren’t getting in front of the right eyeballs.
So, if you can find a video production company or crew that knows their way around the internet marketing and social media landscape, go for it, but if, on the other hand, you find a PR or marketing agency that understands social media but doesn’t seem to know much about video production, even though they claim to, try to avoid them.
The truth is, many video production companies now know how to promote your videos through social channels, while many marketing companies have relationships with production houses to get video content produced…many, but not all.
One of New Jersey’s leading search marketing agencies, Climb the Search, for instance, understands the need to cater to both sides of the spectrum and they come to KVibe for all their video production needs.
The point is, try to make it a one-stop shop if possible, but, more importantly, avoid companies that profess to be efficient on all fronts when, in reality, they can only get you halfway there efficiently.
Lastly, Watch for Super-Low Prices
There are plenty of other things to avoid when setting out to find the perfect video production company for your next project.
For instance, you may also want to avoid glaringly low prices. In video production, if it seems too good to be true, that’s usually because it is.
However, if you can manage to avoid weekend hobbyists with no real experience doing what you’re asking them to do, companies with no evidence to back up their lofty claims, and crews that claim to be capable of more than they actually are, you’re off to a good start.
About Us: KVibe Productions, a full-service film & video production company, can guide you every step of the way from development through distribution. Whether you’re planning a web promo video, a commercial or corporate video production, a music video, or a feature film, KVibe is committed to bringing our unique energy and innovative thinking to the aid of any project. We truly create to inspire.