To sustain anything close to continued success in the film and video production industry, it’s crucial to keep things moving.
You can’t just come up with one great idea, even if you manage to bring it to life with as much creativity and efficiency as possible throughout every phase of production.
It has to be about the next great idea, and that doesn’t happen miraculously…well…sometimes it does, but not always. Some organization and structure, a little method to the madness, always helps move things along.
So, we put together a few tips to help you understand the value of an efficient video production pipeline in this day and age, and what goes into creating one.
Ample Development Time
No matter the nature or style of the film, commercial, or corporate video production you’re planning, giving yourself the necessary pre-production time is crucial.
You need time to schedule creative sessions with your team or the production house you’re working with to brainstorm and bounce ideas off one another. Then, after you’ve come up with that initial concept, keep it moving, just not too fast.
That means that it helps to allow the idea to breathe a little. No one’s saying to walk away from the project altogether, but just to refrain from getting married to anything.
It’s called concept development, after all. Allow that initial spark to organically develop into a full-fledged fire. That requires taking the time to do a thorough outline, character bios, etc., before jumping right into the screenwriting phase.
The point is, don’t rush things. Once you get a first draft done, remember that writing is rewriting. You’re trying to hone and chisel your idea down to its most potent and concentrated core.
Even after you’ve gotten the script to the point where you’re happy with it and ready to shoot, pre-production processes like storyboarding and creating shot lists shouldn’t be neglected.
Some of these tasks may seem unnecessary, but in reality, these are the extra efforts that will allow your film, corporate, or commercial video production to run smoothly once things get going.
Many companies form a concept development team. That way, once one project goes into production, this part of the company can move on to developing the next concept and script. Remember, it’s all about keeping the work flowing.
Efficient film or video production, like anything else, has so much to do with good time management. Also, the quality of the time you’ve spent in pre-production will dictate how smoothly things run in production.
From there, general experience always helps. And film or video production crew needs to know how to organize the shoot to keep it efficient.
That means using locations wisely by consolidating all the scenes taking place at each location so that they can be shot consecutively rather than jumping from place to place unnecessarily.
Using the same location to represent different settings on screen is another great way to save time. The point is, consolidate your locations and shots as much as possible to reduce setup time.
Make sure you rehearse in the location so that all the blocking is determined and everyone’s on the same page. Make sure all the equipment and props are on set nice and early. You don’t want to waste time waiting to set up if the cast and everything else is ready to go.
Also, the project’s transportation needs, to and from the set, should all be figured out beforehand, and don’t forget to feed everyone too! You’d be surprised how quickly things unravel when the cast and crew are hungry.
Post may be the hardest phase of any film or video production to make more efficient. Why? It totally depends on how efficient the process has gone leading up to this stage.
Sometimes, there’s been a ton of mistakes — lost shots, useless shots, incoherent narrative, etc. — and the editing process can take longer because everything needs to be pieced back together.
On the other hand, if things have gone smoothly and little was forgotten or neglected throughout production, then the post-production phase can move much faster.
However the shoot goes, though, there are some things you can do to ensure everything’s in order in post. Always…always, label and organize. Create folders and bins; do everything you can to keep the process from being held up later on down the line.
Then, focus on what matters and keep things simple, especially on the first cut. You also need to ensure that you’ve given this phase enough time so that the editor can let the project breathe again, or breathe new life into it if necessary.
The same goes for finishing touches and fine tuning. It’s important to ensure you’ve left yourself enough time throughout the entire production.
Don’t let the well go dry.
The bottom line is, video production services have become an integral part of marketing these days. If you want to sustain success with video, though, you need an effective and efficient pipeline.
The specifics, obviously, will vary depending on the size, needs, and workflow of the company creating it, but there’s some advice that everyone can use when trying to design a production pipeline that will actually be…you know…productive.
It starts with ensuring you give yourself ample time to come up with concepts, developing them and allowing them to grow, before jumping into writing the script.
Then, you need to execute the actual production phase efficiently, which starts with well-crafted storyboards and shot lists.
From there, all the production basics apply. For the pipeline to work, the production crew needs to be able to move right from one project to another to avoid holding the entire process up.
As far as post-production, make sure you keep your footage organized and labeled, don’t get overly complex, and give the editor(s) enough time to not just finish, but to polish the project properly as well.
The bottom line is, a pipeline should be designed to allow concepts and projects to continually emerge and develop. You don’t want to ever allow the well to go dry. A pipeline helps to keep everything flowing and fresh, perpetually.
About KVibe Productions: We’re a full-service film & video production company. Whether you’re planning a web promo video, a commercial or corporate video production, feature film, music video, or any other video project, KVibe can guide you every step of the way, from development through distribution. We truly create to inspire.