It’s no secret that mobile apps are becoming more and more popular. So, it shouldn’t come as a surprise that promoting their usage has become more and more popular, and valued, as well.
And what has emerged as perhaps the most efficient way to do that? Video production, of course.
After all, we all know that most people are much more likely to buy something after watching a video explaining what it is, what it does, how it helps, and/or how to use it.
Video has the power to reach and connect with people from all walks of life, with all kinds of learning styles. So, let’s go over what video production can do to help promote apps and their usage, in particular.
So, you finally came to the realization that video production can help you in the marketing of your business. You either produced one in house or reached out to a production company to put one together and now, you’re all set to post.
Our advice: Wait! No matter if you’re embedding a video into a blog post or thinking of putting your recent corporate video production project onto your homepage, there are some important things you should consider before posting any video content, anywhere.
So, let’s go over some of the more important things you need to keep in mind before posting your videos.
Social media platforms like Twitter and Facebook have begun to realize how important and valuable videos are to their communities.
That’s why they, and almost every other major social site, have implemented methods and tools to make posting videos on their platforms easier, faster, and more appealing.
Now, brands and businesses on social sites like Facebook are posting video content directly to the site rather than going through YouTube first.
So, what does that mean for you? It means you need to start thinking about designing your video production plan with social media sites, specifically, in mind, and there are some things you need to remember.
When most businesses or organizations decide to jump into corporate or commercial video production, they usually imagine an interview being the primary way of getting their point across.
It makes sense. Putting owners, employees, members, or satisfied customers in front of the camera is a great way to tell your story, explain what you do, and provide evidence of how well you do it.
While there are many other approaches you can take to accomplish this, we understand why so many companies or organizations want an interview in their videos. If done right, they work.
So, we put together a few tips for interviewees so that, if you decide to sit in front of the camera, you’ll be prepared and, therefore, you’ll give an interview that speaks to your mission and the true identity of your brand.
These days, with all the amazing new cameras available and all the new possibilities in terms of post-production, it’s no secret that it’s gotten easier to achieve a high-quality visual in video production.
However, the success of any video production does not solely come down to the visual element. There’s that whole sound thing to worry about too.
And all these new tools and tactics that have emerged haven’t made achieving high-quality audio that much easier. It still takes experience, know-how, and the right tools.
So, we put together this post to shed some light on the most common mistakes that film and video production crews make when it comes to recording sound. That way, you can achieve a level of sound quality that’ll match the visual element.
Yes, video production and marketing can benefit any business and brand, in any industry. And yes, more and more people are consuming content via video, which means more and more businesses are making them.
However, did you know that, while incredible amounts of people are turning to video to find the information they’re looking for, far less stick around until the end?
That’s right. Far more people start videos than finish them. So, what are so many businesses and brands doing wrong? We put this post together to tackle exactly that question.