First, it was all about giving the audience an adequate rundown of how, exactly, your products or services help people. Then, a commercial or corporate video production needed to give people a feel for your company and the people who work there.
The bottom line is, we’ve been in NJ / NY video production for a long time and, while the rules have changed, we’re seeing more businesses turn to video for marketing and/or internal purposes right now than ever before.
That’s why corporate or commercial videos need to do even more to stand out. They need to be original. They need to genuinely captivate the audience and do something to stay in their minds long after they’re complete, and they need to do all that fairly quickly.
As you can see, there’s a lot to it, but it’s a necessary process nonetheless these days. So, let’s take a look at some of the essential qualities of successful commercial or corporate videos in this day and age.
The marketing landscape has changed. Nowadays, if you want to reach the online audience — and, trust us, you do — then you’ll need to use video.
Whether that comes in the form of a company story video on your homepage, a social media video, a mobile video, or any other kind of video content, it should be a crucial element of every aspect of your marketing strategy.
There’s just really no doubt about it anymore. Video can help. The only question is where and how.
We’ve been in NY / NJ video production for years watching the evolution from the front row, so let’s take a look at what you can look forward to and expect from the video production and marketing world in the near future to see how and where it can help your business most.
A few milestones were reached this week. Brandini, my latest film, a collaboration with Kvibe Productions, LLC is now complete and our developmental reading went unbelievably. The actors all did a fantastic job and it gave me the opportunity to put the finishing touches upon the 2nd draft. We are now ready for the financing stage and will begin attaching names shortly. Please check out the Facebook page and join us on the journey to making our next film. Our wish list includes Danny Glover and Ariana Grande. Lofty goals indeed but definitely doable.
AND, we just found out that Walt Before Mickey will be premiering in Miami on June 11th! The next day we will be premiering at the Skyway International Film Festival in Bradenton, FL. Obviously, to premiere a film about Walt Disney’s life in Florida makes perfect sense, specifically in an area around Orlando where we not only shot the movie but a place that Walt, indirectly, made famous. It’s going to be a real treat seeing our little film on the big screen for the first time. I will be very interested to see how the public receives it. Obviously, with a film like this, it’s quite a responsibility to get it right. There are so many Disney fans both young and old, American and Foreign that will be looking forward to this. I have always felt a great responsibility to make sure that we make a good film that people can enjoy. I hope that we accomplished that goal. This team worked very hard for this moment and now it’s finally here. Kudos to the executive producers, producing team and all the folks responsible for the post production including our sound/music designers and editors and each and every cast member. Khoa and I couldn’t be happier. We did it!
Visit the official Walt Before Mickey site to pre-order your DVD copy of the film.
While most businesses and brands are fully aware of the incredible possibilities in terms of reach and visibility when it comes to pushing products or services through commercial video production, not many understand how helpful video can be internally.
Now, we’ve been in NY and NJ video production for years, so we know how effective training or instructional videos can be for businesses. However, that’s not what we’re talking about here.
This post is all about how video can help you with your team-building efforts. The truth is, there’s no better way to inject some inspiration into your workplace and to revitalize your workforce.
So, let’s take a look at what you need to keep in mind as well as some of your options when trying to plan an effective team-building video production.
So, in filmmaking, it is always said that you want as much “coverage” as possible. To a lay person, what does that mean? Well, it means that you’d like as many angles of the scene you are shooting as you can. Wide Shots, Medium Shots, Close Ups, Two Shots, Single Shots, Establishing shots, Medium Close, etc. As much as you can give a director and an editor, the more they have to work with come editing time. This gives the storytellers, more ways to actually tell the story on film. It keeps it interesting.
Well, when you are working on a “Smaller” budget project, sometimes you don’t have the luxury of shooting for 30, 60, 90 days on a film. No, sometimes, you only get 18-23 days as was the case on Walt Before Mickey. Khoa and I were faced with budget constraints. So, how do you save yourself time when you need to? How do you make sure that your executive producers “i.e. the money guys” are happy? Well, you find ways to do less coverage, thus taking less time, thus spending less money, thus getting the project done in the time allotted.
In the film, you’ll notice that there’s only one scene in the film that is shot with only one camera and one angle. It’s the one above. In this scene, the Disney brothers debate on why the company should be called “Walt Disney” as opposed to the Disney Brothers. Walt argues with Roy, telling him that people call the studio who do they assume is in charge? The older brother, of course. He also states, “they’ve taken the rights to everything else I create (meaning Mintz and The Winklers), at least let me have my name on the films.” Roy relinquishes, and the rest, as they say, is history.
This was the only scene that Khoa decided could be handled with only one angle. In doing so, I believe that Khoa was able to convey a classic show down where no one has the upper hand. The camera doesn’t favor either brother. It also shows them isolated from the others and that brings out the true tone of the scene.
Don’t expect anymore of these types of one shot scenes but when you watch the film, I think you’ll appreciate why this was the only one! Enjoy and to learn more, check out www.Kvibe.com/Walt-Before_Mickey or www.QuiteFranklyShow.com and visit the official Walt Before Mickey site to pre-order a DVD copy of the film.
Whether it’s to learn how to tie a tie or make the perfect brownie, these days, more and more people turn to YouTube.
It seems obvious to most young people, but to anyone still in denial, look no further than the recent information released by Google.
According to the search engine giant, “how to” related searches on YouTube grow by 70% each year. That’s a big number, and a lot of that has to do with smartphones.
Nowadays, most people aren’t scrambling to find a book or instructional manual when trying to complete a task. And when they pull out their phones, it’s not to call a friend or relative who can help.