While most businesses and brands are fully aware of the incredible possibilities in terms of reach and visibility when it comes to pushing products or services through commercial video production, not many understand how helpful video can be internally.
Now, we’ve been in NY and NJ video production for years, so we know how effective training or instructional videos can be for businesses. However, that’s not what we’re talking about here.
This post is all about how video can help you with your team-building efforts. The truth is, there’s no better way to inject some inspiration into your workplace and to revitalize your workforce.
So, let’s take a look at what you need to keep in mind as well as some of your options when trying to plan an effective team-building video production.
Do your homework.
As with any other commercial or corporate video production, it’s essential to do some thorough pre-production work before setting out to execute the actual production phase of a team-building video.
In this case, the pre-production phase should include doing surveys, or at the very least asking around, to find out what people are saying or how they’re feeling about the work environment and process.
See what they think could be improved or could use some changes. Find out what’s getting in the way of them getting to know one another or what’s making them feel disconnected from the company’s central mission.
The point is, when people feel that they’re part of the planning stages and the decision making, they’ll feel more connected to their work. Therefore, they’ll see the results of their efforts as reflections of themselves. As a NJ / NY video production company that’s been in business for a while, we can attest to the fact that there’s no better incentive than that.
Introduce your company’s people to your company’s other people.
Often, at the workplace, people are spread out all over, sometimes in completely different locations altogether, so it can be difficult for them to not only feel like they’re part of a team, but for them to know that a team even exists.
As veterans of the NJ / NY video production industry, we’re all over the place. Whether you’re a cinematographer on a shoot or an editor in the office, it can be hard to connect, so we understand the issue all too well.
However, we’ve found that the more people are encouraged to get to know one another and what each person offers the company, the happier, more efficient, and more productive the workplace will be. That’s why we have team meetings and other such activities to keep everyone connected and on the same page, but there’s nothing like a quality team-building video.
And while inspiring employee stories or emotional testimonials can work wonders, these kinds of videos don’t always have to be so serious or dramatic.
Blooper reels are great, as are funny behind-the-scenes videos, or even video jokes or pranks. They let people see a different, more casual side of your company, rather than the bigger picture view.
With these kinds of video productions, you can show the human side of the people in your organization. That way, people can relate to one another on a very basic and intimate level.
Don’t just let people know they help, let them know how.
One thing to keep in mind when using video production services for team-building reasons, specifically, is to try to keep the focus on one single goal or mission.
You want to make it so everyone in the company, from each and every department, can get fully behind the overall objective, and you’d be surprised how often they don’t even know what that is.
People need to understand the connection between what they do as individuals for the company and how those actions or decisions benefit and support the company’s central mission.
So, as you can see, you can use team-building videos to help employees build connections not only among themselves, but also connections between their individual efforts and the company’s main mission and message.
Don’t be afraid to think outside the box.
From there, don’t be afraid to get creative and original with your team-building video productions. As quirky as BTS clips or blooper reels are, they’re not exactly original. They can be, but the approach itself has been used a lot.
There’s no need to worry though. There’s more than one way to skin a cat, just as you have some options when trying to make the kind of team-building video that isn’t seen so frequently.
For instance, you can make a team-building video out of the making of the video itself. Talk about killing two birds with one stone and, being the NJ video production company that we are, we know how much teamwork a production takes, so it can function as a great exercise and example.
So, if you make it so part of the production process, or all of it, involves the employees themselves, then you could end up with an effective team-building activity to go along with your team-building video.
You can also go the classic route and hire a motivational speaker, but then record it. That way, again, you can turn a clever team-building activity into the source material for a clever team-building video.
There’s also the animated route, which allows you to do pretty much anything in terms of how you tell your story or send your message. Whether you use this kind of video production to show examples of good teamwork or bad, they help, and they allow for some originality too.
Get the inside straightened out, and the outside can only get better.
So, while the value of video production is obvious to business owners and marketers when it comes to selling products or services or showing people how they work, its value isn’t as commonly known when it comes to internal uses.
It’s important for the members of any workplace to feel connected, not only to each other, but to the company’s central objective and message. A team-building video can help to accomplish this.
Just remember to do the necessary research, early on, to find out what kinds of topics or content needs to included. Once you do that, you have some options in terms of how you approach the production process.
You can inform or remind people of their ultimate purpose and how what they do, individually, helps the bigger picture. You can also help people to identify with and feel connected to the other members of your organization, and don’t hesitate to think a little more outside the box.
The point is, as long as the content aligns with your brand and tone, you can think creatively about how you approach the video production process. That way, even though other companies have realized how effective team-building videos can be and are making them, you can create one unlike any other.
About KVibe Productions: KVibe is a full-service NY / NJ video production company. Whether you’re planning a web promo video, a commercial, a corporate video, a feature film, or any other video project, KVibe can guide you every step of the way, and when we create, we create to inspire.