Back in the day, if you were interested in getting your films or videos out there or were just trying to spread the word about them, there were only so many places you could go.
We’ve been in NY / NJ video production for a long time and, nowadays, there seems to be an endless list of options, which is why so many businesses are investing in video and so many individuals are trying to make a name for themselves in the industry on their own.
However, when it comes to determining which of the many platforms a certain project will be best suited for, you can’t be indecisive. The most successful videos are customized for the specific platform and audience they’re intended for.
And while there are so many options, this post is about just two, but they’re two giants in the film and video production world: Facebook and YouTube.
Yes, the people at Facebook recently upped their game in terms of becoming the go-to video destination, but YouTube still has its advantages. So, let’s go over what you need to keep in mind when making your choice for your next project.
One of the things that makes our movie look so authentic is the costumes. We had a wonderful costumer for Walt Before Mickey and we had the right location. The other thing that we had was the use of period picture cars. Now, of course, we could have used 10-12 in this picture. I’ll let you figure out how many cars that we actually had.
What I will let you in on, is the BTS story of the picture above. In this scene, Walt lets Edna know that everything is going to be okay with Roy and not to worry about him. Notice the car behind him with the driver who is looking on interested in what is happening. Well, that driver is none other than… no, it’s not some famous baseball player or politician or celebrity performing a cameo role… no, it is, in fact, the actual owner of the car. That car was delivered to set not more than an hour before we started shooting. We had a devil of a time getting picture cars for this shoot. So, we let him be in the film. We put a period coat and hat on him and the rest was his own wardrobe since we didn’t have time to actually fit him for clothes before hand. Luckily, the man (I can’t remember his name) looks the part and no one will ever question it. Khoa and I did everything we could to keep the film looking authentic.
These types of things happen all of the time in independent films especially when you under financial constraints as well as time AND when the driver won’t let anyone else drive his car.
More to come, and to pre-order a DVD copy of the film, visit the official Walt Before Mickey site.
There are so many videos online nowadays. It seems like every brand has realized the value in implementing video production services to help market their business, products, and services.
So, what can you do to stand out from your competitors? First of all, as veterans of the NY / NJ video production industry, we can tell you that the first step is coming up with a uniquely interesting, informative, or entertaining concept that enhances your brand identity or message.
Then, you need to produce high-quality video, whether that means doing it in house or reaching out to a production house.
But that’s not all it takes. Another huge part of succeeding with video is visual consistency, and that doesn’t just mean throwing your logo on the screen at the video’s closing either.
Well, I remember everyone being extremely excited right from the start when we signed Jon to our movie. It was back in November and we had our first “real” name actor attached to the film. It was a good day. Now, the only problem was, one of our executive producers was still dead set on playing the title character – no, not Mickey but Walt.
I knew that there was no way that it would fly with Jon and so did everyone including our EP. We were going to risk losing our only name we had all for vanity. I knew that as soon as Jon stepped foot on set, there would be a call to his agent, “get me outta here.” So, it was decided to delay his schedule in order for us to conduct our “experiment” of letting our EP get it out of his system. Thankfully, after six days of shooting, he did, and we were able to film with a new “name” in the title role. This made bringing Jon on set in January much easier and a lot more fun.
The picture above represents Jon’s first day of shooting. It was a bit tense – namely because we had just found the location a day prior and had just secured the picture car a few hours before shooting. This is the way that things went on this film set. Always last minute, always chaotic, always trying to catch up. Why? Because our production manager and location manager all consisted of “favors” by “friends” – friends of the EPs, no experience, no knowledge and not getting paid. It was a terrible mess really. However, Jon (and Thomas) couldn’t have been more understanding. That’s what you get when you cast actors who are also writer/producers themselves and used to working with small budgets. Had we had two “divas” in those roles, it would have been a disaster but, as I’ve said before, Khoa and I made it work.
Walt Before Mickey wasn’t always easy… wasn’t always fun… but in the end it was always an adventure. To pre-order a DVD copy of the film, visit the official Walt Before Mickey website.
If you’ve been on any film or corporate or commercial video production, or video project of any kind relatively recently, you’ve probably heard the expression: We’ll fix it in post.
We’ve been in NJ and NY video production for years, and it seems that more and more people are using the phrase, and they seem to be using it more frequently than ever. It sounds harmless enough, but rest assured, it is not.
While today’s advanced camera and post-production technologies have made it so almost anything can be, at least somewhat, fixed in post, that’s not necessarily a good thing.
Fixing hiccups in post-production should be a last resort. That’s when you should be correcting, not creating, and taking that initial approach to the production process can be a recipe for disaster. Why?