One of the biggest challenges in film and video production is figuring out how to compose interesting, dynamic shots, no matter the nature of the project.
Whether it’s a corporate or commercial video production or a feature film, the choice of frame composition is always critical to success.
Now, for more information on frame composition in general, check out our previous post, The Art of Frame Composition in Video Production, but this post is all about the establishing shot.
When we began the journey of Walt Before Mickey, it was your typical independent film project; filled with pitfalls, ups and downs and problems to solve. However, in the end, we have a finished product that everyone can be proud of. We’ve now showcased the films at two screenings and the reviews have been very favorable.
However, yesterday’s screening in Washington, D.C. was not your typical film screening. Not at all. It was prefaced by a VIP Celebrity tour of the East Wing of The White House, perhaps the most famous home in the world. It’s where POTUS lives with his family. It’s where bills get signed, leaders of countries congregate and where history has it’s own address.
Some of the producers and crew of Walt Before Mickey were privileged enough to become a small part of that history. So many wonderful stories, so many amazing pictures and so many historic rooms all contained within that surprisingly small little wing. Pictures of a pensive JFK, a regal George Washington and a proud Jackie Kennedy all adorn the walls of the “house.” Furniture that is hundreds of years old, vases, glasses, china and a Vermeil collection rivaled only by The Vatican all in pristine condition.
More importantly, as you walk those halls, you get a sense of accomplishment, a sense of purpose and a sense of pride. We were able to share in some of that pride. We were there. Our little film crew. Our tiny little insignificant project, in a small way, was being recognized as valid and important. The home that Abraham Lincoln, Harry Truman, Ronald Reagan and President Obama live(d) in. The place that Nancy, Laura and Michelle grace(d). It was a wonderful feeling.
We took so many pictures. Pictures that included the past but with an eye towards the future. Pictures that we will long remember and cherish.
It was a very rare occasion and something that we can all cross off our bucket lists. Khoa and I hope to make it a tradition. Who knows? Maybe we’ll just take a ceremonial trip to The White House, every time we finish another film. Why not?
Please follow us at www.Kvibe.com for our future projects and more exciting news.
If you’re still on the fence about making commercial or corporate video production a part of your marketing strategy, you may be missing out on more than you think.
Far too many businesses that could ultimately benefit greatly from using video for business purposes simply believe they don’t need it or that video isn’t the right fit for their industry.
Now, we’ve been in NY / NJ video production for long enough to know the signs. Sometimes, the writing’s on the wall and it’s up to you to read and interpret it.
Nowadays, there’s incredible marketing power at the fingertips of any business, in any industry. You just have to embrace the evolution.
We’ve been in NY / NJ video production for a while now, and we’ve watched the possibilities for businesses to announce their presence to gigantic audiences, and to expand it, grow and strengthen from the front row.
Now, the keyword there is possibilities. Just because there’s a possibility of getting your video in front of incredible amounts of people, that doesn’t mean it’s going to happen.
You need to design your corporate or commercial video production to be effective and highly shareable first, and to do that, it needs to be social, authentic, and captivating.
Okay, so, here’s another behind the scenes little tidbit for all of you.
As a producer, one of my biggest pet peeves when I watch a film is the inconsistency of props or a lack of “continuity” as we call it. This can happen in so many ways. One angle shows the glass half empty, the other angle shows the glass full, another angle doesn’t have the glass at all. Ties disappearing, Hair parts moving, jackets being removed and then put back on… all of these things can take you out of the “reality” of a picture.
As any producer/director and of course, continuity person, knows, one of the hardest things to keep track of are clocks and watches. Why? Well, because most of those clocks and watches aren’t actually running and when/if they are, a scene that looks like it lasts 30 seconds, can actually take a full day to shoot. So, you have to keep good track of those pesky time keepers. Sometimes, DP’s and Director’s can help by strategically framing those buggers out of the shots or not focusing on them at all. Other times, however, those poor continuity people have to keep a watchful eye in real or “reel” time in order to make certain that the time lapse in the scene matches the time lapse on the clock.
Of course, in my opinion, the best solution is, unless it is integral to the story or a location where it just needs to be there, is to remove clocks and watches altogether. Or just not focus in on them.
In Walt, we had a pesky wall clock (as you’ll see below) that kept getting framed in the shot. Director, Khoa Le, had so many other things to pay attention to that he didn’t pay it much mind. However, behind the scenes, I went over and changed the clock myself (unbeknown to most) a couple of time or had our set dressers keep a watchful eye. The result is, the clocks are never a distraction in our film. As a matter of fact, you really don’t notice them at all.
So, come to think of it, perhaps Khoa and Ian (our DP) paid more attention to them than I might have thought. So, good job boys and great job to our Art team and set dressers. You guys did a great job.
Our little film comes out August 3rd and we’ll continue to keep riding the wave of our upcoming screenings. Next stop Washington area’s AMC Georgetown Theater. I’ll let you know how it goes. I’m Frank and thanks for reading.
Let’s face it; there are a lot more business owners trying to find success using video production as part of their online marketing plan than there are business owners actually finding it.
Why? Well, it’s usually a combination of things. However, we’ve been in NY / NJ video production for a long time, and there are some mistakes that business owners in all industries continue to make more than others.
So, let’s go over the most common online video production mistakes business owners are making right now so that you can avoid them when you set out to plan your next video project.