When you’re looking for a video production company to help bring a vision for a video to life, no matter the nature of the project, it’s crucial to find the right fit.
And it’s no secret that, nowadays, with all the new tools available to achieve high-quality results, there are more production company options to sort through than ever.
Whether you’re looking into a longtime industry veteran or you’re just checking out a freelancer who’s trying his/her hand at more involved endeavors, you need to know what to look for.
Now, for more information on the kinds of things you need to keep in mind and remember to ask, check out this recent post: 5 Tips to Find the Best Video Production Company For Your Business.
However, today’s post is all about the other side of the table because, while there are things you must ask, there are also things you must listen for, clues that could prove to be prophetic of what’s to come.
In our time in NY / NJ video production, we’ve done all kinds of projects and have come across all kinds of professionals, so we know the kinds of things you want to hear and, perhaps more importantly, the things you absolutely do not want to hear…ever.
The handful of us can handle any and everything.
While, at a glance, this kind of statement should warrant praise, perhaps even applause, it’s actually an example of one of the most common red flag phrases.
Some companies are equipped, both in terms of staff and equipment, to be able to offer the total package of video production services as well as promotional and marketing services for projects of any kind.
However, as vets in the NJ / NY video production industry, trust us, many companies say they can do this, maybe even believe they can, when, in reality, they’re not up to the task.
Often, they simply don’t have the necessary amount of people, equipment, nor knowledge or experience to take it all on themselves and to be able to end up with a result everyone can be proud of.
You want to make sure that they’re not going to be spreading themselves too thin and that at least some members of their team have the kind of specialized knowledge that your project may require.
The bottom line is, the companies that can truly offer the total package are few and far between, and the ones that profess to be able to do that are a lot less rare. So, if they say they can, take a good look around, because it’s probably too good to be true.
We can do corporate video just fine, but we love getting more creative.
Now, obviously, if you’re seeking out help with a narrative project, something on the experimental side, a music video, etc., then this isn’t necessarily a red flag for you.
However, if you’re sitting down with a company to discuss your vision for a corporate video production with business purposes solely in mind, then this is exactly the kind of thing you do not want to hear.
While it’s nice to hear that the company has its own ambitions and visions for their future, you need to know that your video project will get their full attention, dedication, and the full use of their company’s strengths.
In our experience in NY / NJ video production, we’ve come across many companies that seem to have only their own goals in mind when taking on a project and, as a result, they create something that fits their needs more than the client’s.
If your goals for the project are sales and marketing oriented, then the company you work with must not only know how to achieve those goals in video, they must also be committed and passionate about it. If you want business results rather than awards, they need to be fully on board with that.
The point is, if they’re telling you they can take on your project even though it’s not really up their alley, continue your search for someone whose alley it’s up and who will be meticulous and enthusiastic about achieving your goals.
It’s your video, we’ll do exactly what you want, no more, no less.
Now, there are certain occasions when you have a definitive vision for a project and just need help realizing it on screen and, in those cases, it may be in your best interest to be as specific as possible.
However, most of the time, if you’re reaching out for help, it’s because you don’t have the experience or knowledge in video production to create effective video content on your own or in house.
So, it’s usually in your best interest for both sides to have ideas and opinions on how to ultimately put the project together.
You went to them and you’re paying them for a reason. Allow them to do their thing and, on top of that, if they’re so quick to give away any creative input, it could be a sign that they don’t have much to offer in that area, and that’s not good.
For more information on other warning signs to keep an eye out for when hiring a video production company, check out this post: The Red Flags: What to Avoid When Hiring a Video Production Company.
The bottom line is, you can save yourself a lot of time, aggravation, and money by paying close attention and listening for certain red flags in the hiring process.
Some companies think they can do everything when they can’t, some would rather be doing something else, and some will just go through the motions rather than offering any creative input and, while there’s a lot more to look out and listen for, these are some tell-tale signs that you may need to continue your video production company search.
About Us: KVibe Productions, a full-service NY / NJ film & video production company, can take you every step of the way from development through distribution. Whether it’s a commercial video production, a corporate video, a music video, a feature film, etc., KVibe creates to inspire with each and every video project.