Music can make or break a video project. It can be the single most alluring aspect of any video production, the part that grabs the audience’s attention and draws them in closer.
That’s if you make the right choice, of course, and trust us, we’ve been in NY / NJ video production for a long time, and that’s not always so easy.
You need to consider the objective of the video, the preferences of your target audience, how the music will enhance the mood or message, your company’s personality if it’s a corporate video production, etc.
And if you make a mistake with your music, it can go from what could have been the video’s biggest draw to its most distracting aspect.
The bottom line is, music is one the biggest weapons in the entire production process. So, let’s go over a few tips to ensure you make the right move with your music choice.
First off, how will music be used in the project.
Sometimes, the best bet is to have a bed of music underneath the entire video, but other times, you may just want to sprinkle it in here and there.
You need to decide which approach better suits your project before making any music decisions. Does it makes sense to go for end-to-end music, to use it in certain spots, or maybe to just have music to start and close the video?
While music, start to finish, works well with demo reels, montages, etc., there are other times when a commercial video production, for instance, could benefit more from using music to hammer home certain points to add emphasis, or an experimental film would be more effective with music inserted at the perfect moment to enhance emotion. Also, you may want to use music for pacing purposes.
The point is, how music should be used varies depending on the nature of the project, among other things, so you need to define how, when, and where music best suits your project before making any decisions as far as the style, genre, etc.
Try to find music that supports the tone and mood.
One of the reasons you need to clearly define the main objective of your video early on is because the tone you’re striving to achieve in your video should factor into your choice of music.
You don’t have to be a NJ / NY video production expert to know that people like to listen to sad music when they’re feeling down and upbeat songs when they’re feeling…well…upbeat.
Now, there are times when you can use music counter to the action on screen, but unless you’re doing that, you need to find music that enhances the mood of the project.
If you have any doubt as far as the power of music to support or enhance the tone or mood of a piece, just try watching any well-known emotional video on mute. You’d be surprised how much it takes away from the overall experience.
Legendary film director John Carpenter famously showed a clip of his horror classic, Halloween, to a producer before scoring it. The producer thought it was void of anything remotely scary until she saw the same clip later with sound and was utterly terrified.
Now, obviously, the viewers you’re trying to reach have everything to do with the tone you choose to set with your video, but once you determine what that tone is, you need music to match.
Think carefully about vocals.
Another question you need to ask when trying to determine the right music for your video production is, what about vocals in the music?
First of all, you need to understand that vocals can potentially distract the audience rather than enhance the mood or meaning of the video.
If you do believe you can get away with vocals in your music selection, you need to ask yourself if the words connect with or support what’s happening on screen.
Just make sure the choice is motivated or inspired by the content within the video. In our experience in NY / NJ video production, it’s when the vocals don’t connect in any discernible way to the video content that the music becomes a distraction.
Don’t forget your budget.
From there, like with any other aspect of your video production, you need to factor in your budget. If you’re working on a relatively tight budget, you need to decide how much of it you’re willing to spend on music early on.
You could go the original composer route or you could purchase music tracks from various libraries. Obviously, the former approach is more expensive, but sometimes video projects simply need original music.
Keep in mind that quality should always be a concern. As longtime NJ video production experts, trust us, you don’t want to save money by going with poorly produced music.
The truth is, the quality of your video production will reflect the quality of the music production.
Make motivated music choices.
The right music can take your video production to another level. It can be that perfect complement to the content that brings viewers to tears or causes them to burst out in laughter.
However, if you make a choice that’s not motivated, the music can be the most distracting aspect of the project. Instead of bringing the audience to tears, it could send them to the STOP button.
So, you need to remember to, first, determine how you want to use music in your video. Do you want it playing start to finish, sprinkled in here and there, or just at the beginning and end of the video?
Then, make sure your choice fits the tone of your video and functions to support or even enhance the mood of the project and the emotion you’re trying to evoke and, from there, be mindful of vocals before making your selection. They can get distracting and if you do insist on using music with vocals, make sure they connect with the content in some way.
Lastly, like anything else, you need to think within your budget and stay realistic about your options.
It’s an important decision that shouldn’t be underestimated nor neglected. So take your time and take all the critical factors into consideration before making your decision.
About Us: KVibe Productions has been in the NJ / NY video production industry for years, providing the total package of video production services. Whether it’s a web promo video, a commercial, a corporate video production, a feature film, etc., KVibe creates to inspire.