If you’re still on the fence about making commercial or corporate video production a part of your marketing strategy, you may be missing out on more than you think.
Far too many businesses that could ultimately benefit greatly from using video for business purposes simply believe they don’t need it or that video isn’t the right fit for their industry.
Now, we’ve been in NY / NJ video production for long enough to know the signs. Sometimes, the writing’s on the wall and it’s up to you to read and interpret it.
So, let’s take a look at some of the tell-tale signs that you need to start using video, the ones that too many businesses are still largely ignoring.
Your people can’t see the bigger picture, nor each other.
Whether they’re fresh new recruits or seasoned company veterans, nowadays, people want to know about the bigger picture. They want to know why they’re doing what they’re doing.
And in our experience in NJ / NY video production, video can be a great tool for getting everyone in your company in the same page. It’s not just about the overall mission either, video can solve a ton of additional internal issues.
For instance, if employees are scattered across multiple locations, whether it’s just a large business campus or an international company with several physical locations, the distance can do a number on communication and morale.
Sometimes, an employee’s performance could be improved by knowing the best practices of other employees in other areas, or sometimes employees simply need to be introduced to other team members, and a quick video can do the trick.
Also, if you’re finding that it’s taking especially long for new employees to become accustomed to your culture, you can use a video to address that issue early on.
The point is, if you’re noticing a breakdown in internal communication or that your employees aren’t grasping the essence of your company’s culture, it’s may be a sign to invest in video production.
The landscape or your audience is evolving.
The truth is, members of almost every company’s target audience have evolved, whether it’s in the way they want to consume content or in terms of what they expect to get out of it.
Trust us, as longtime NY / NJ video production experts, by now, most audiences have seen too many basic product or service web pages and they’ll only take so much from text and a couple of high-quality images.
People want to feel some type of connection to products or services now. They often can’t envision themselves making use of a product or service in real life from a still image or text, and may need a little help to boost their imaginations.
That’s where commercial video production comes into play. It allows people to see your products or services in action, and seeing it in action can help them imagine themselves making use of it in their real lives.
On top of that, it’s not just viewers that have evolved. Search engines are putting more and more value into video content now, meaning they’re boosting the rankings of sites that consistently offer high-quality video content.
So, quality video can improve your ranking in search results as well. Also, smartphone users love video content, so if you’re finding that a large portion of your target audience is using smartphones, you may need to start implementing a video production plan to keep up with their evolving preferences.
You’re seeing a lot of one-time customers.
If you’re doing enough through your marketing strategy to close a deal, but you’re finding that your relationship with customers doesn’t usually extend past that one deal, it could be a sign that you need to start using video production for your business.
We’ve been in NJ / NY video production for a long time, and if people need something, they’ll come and get it when they need it, but it’s your job to turn them into loyal customers along the way.
You need to get customers to start seeing you and your business as a trustworthy source in your industry, one they feel they can come back to with any future needs, questions, or concerns.
Video production services give you the chance to show off your expertise. If you’ve got a lot of experienced, knowledgable people in your organization, video’s the perfect way to capture their abilities and illuminate them for customers.
Whether you produce an explainer video or a how-to, the point is, there’s no better way to build trust and to show your customers how credible your company is and how useful what you’re offering is.
So, if you’re finding that you’re ending up with a lot of one-time sales and few repeat customers, it could be a sign that it may be time to make the foray into video production.
Read the writing on the wall.
The bottom line is, whether you know it or not, your business may be telling you that it’s come time to start using video production for business purposes.
The sign could come in the form of an internal communication issue, your audience and landscape evolving past you, the discovery of a lot of one-time customers, or something else, like finding a need to document events and conferences that you’re investing in.
So, if you start seeing these signs and others like them, read them for what they are. Odds are, the longer you wait, the more signs you’ll see, and the more detrimental the consequences of not investing in video will get.
About Us: KVibe Productions has been a leader in NY / NJ video production for years. Whether you need a web promo video, a commercial, a corporate video production, a music video, or a feature film, KVibe can take you every step of the way, from development through distribution. At KVibe, we create to inspire.